David Anderson

Vice President, Business Consulting

Savvy utility pricer driving high value for big brands

David Anderson is a bonafide pricing utility player with expertise in the math and science behind strategic pricing improvement and the people skills necessary to drive program buy-in from the board level down. With a career start as a Manufacturing Engineer, his professional experience spans product marketing and pricing director roles before coming to Vendavo. As a business consultant, he has led corporate pricing initiatives for hundreds of multinational brands including GAF, Corning, Emerson, Shell, Chevron Phillips Chemicals, BNSF, and others. He leads the Business Consulting team at Vendavo, lending expertise and support for both customers and other Vendavo advisors who are pushing toward the shared goal of bigger profit margins.