Braskem Drives Sustainable Innovation Through Pricing with the Help of Vendavo

Discover how Braskem transformed their pricing strategies with the help of Vendavo, driving sustainable innovation and achieving significant business including increased efficiency, cost reduction, and powerful decision-making. 

Highlighted Business Outcomes

Improved Pricing Capabilities

Braskem now has a powerful pricing system that enables them to make data-driven pricing decisions and mitigate pricing risks. 

Increased Profitability

Braskem’s optimal pricing strategies across all product lines and customer segments have resulted in long-term profitability and growth. 

Less Risk, More Consistency

Vendavo has helped Braskem comply with regulatory requirements and ensure consistent pricing policies and practices across all products, customers, and geographies. 

How Braskem’s Digital Transformation with Vendavo is Driving Sustainable Solutions in the Petrochemical Industry

Founded in 2002, Braskem is a leading petrochemical company headquartered in São Paulo, Brazil, with over 8,000 employees worldwide. Their product range includes plastics, resins, and specialty chemicals for industries like construction, automotive, packaging, and textiles. Braskem’s mission is rooted in sustainability and innovation, as seen in their production of biopolymers using renewable sources like sugarcane. With intense competition, legal and regulatory requirements, and the need for accurate and up-to-date data, pricing can be a complex and challenging task at Braskem. That’s why they partnered with Vendavo to embark on a digital transformation journey to optimize their pricing strategies, improve decision-making, and enhance customer experiences while reducing costs and increasing efficiency. 


Managing pricing in a complex and dynamic business environment can be overwhelming, but with Vendavo we now have a centralized and streamlined approach that enables us to make data-driven pricing decisions. It has transformed our pricing process and allowed us to navigate the challenges we face in the market with greater agility and confidence.

Guilherme Nosé
Guilherme Nosé
Pricing Coordinator

Vendavo’s Powerful Pricing Capabilities Enable Braskem to Achieve Pricing Consistency and Mitigate Risks

Braskem chose Vendavo after a thorough evaluation of various pricing systems due to its strong pricing capabilities, customer references, and deep expertise. Vendavo seamlessly integrated with Braskem’s existing systems, providing real-time visibility into pricing data and performance metrics. After onboarding and user training, Braskem focused on continuously monitoring performance and making adjustments to pricing strategies. With Vendavo, Braskem can comply with regulatory requirements and ensure pricing policies and practices are consistent across all products, customers, and geographies. 

Profit Analyzer Screen Shot

Partnering with Vendavo has empowered us to mitigate pricing risks, comply with regulatory requirements, and consistently deliver value to our customers. By prioritizing optimal pricing strategies, we are ensuring long-term profitability and growth while making a positive impact on society and the environment.

Guilherme Nosé
Guilherme Nosé
Pricing Coordinator

Braskem’s Pricing Excellence and Sustainable Focus Drive Future Growth and Positive Impact

As a leading petrochemical company, Braskem recognizes the importance of sustainable practices and innovative solutions in achieving long-term profitability and growth. Through its partnership with Vendavo, Braskem has embraced digital transformation and optimized its pricing strategies across all product lines and customer segments, mitigating pricing risks and complying with regulatory requirements. Moving forward, Braskem plans to invest in research and development, customer focus, talent development, and sustainability, driving its own growth and development while making a positive impact on society and the environment. 

Research and Development Braskem

About Braskem


Founded in 2002 and headquartered in São Paulo, Brazil, Braskem is a leading petrochemical company that produces and markets chemicals, plastics, and resins. Braskem has a global workforce of more than 8,000 employees who work tirelessly to deliver high-quality products and services to their customers across the Americas, Europe, and Asia. Braskem’s product range includes polyethylene, polypropylene, PVC, and specialty chemicals. These products serve various industries including contruction, automotive, packaging, and textiles. Braskem is committed to advancing innovation in petrochemical production and remains at the forefront of new technology adoption. With a commitment to sustainability, Braskem is one of the largest producers of biopolymers in the world and has developed cutting-edge technologies that enable it to produce plastic from renewable sources like sugarcane. Braskem has set ambitious goals to reduce its carbon footprint and increase the use of renewable energy in its operations. 

Fast Facts


Vendavo Products Leveraging: Profit Analyzer

Industry: Petrochemical Chemicals, Resin, Plastics

Headquarters:São Paulo, Brazil

Employees: 8,312

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