David Edwards

  • What is Waterfall Pricing

    How to Use Waterfall Pricing to Increase Profits 

    Learn how to use waterfall pricing to maximize revenue. Find waterfall pricing examples, strategies, and methods to boost your bottom line.

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  • The Importance of Communicating Price Changes

    Growing Concerns Among Customers Indicates Importance of Communicating Price Changes

    Vendavo’s survey of 1,500 U.S. adults reveals how customers really feel about price changes and how businesses can effectively communicate them.

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  • Chemicals Manufacturing Business Complexity

    Is Compounding Business Complexity Degrading Profitability in Chemicals Manufacturing?

    How to drive profitability in chemicals manufacturing while navigating the complexities of the marketplace and improving your pricing processes.

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  • What is List Pricing?

    What is List Pricing? – Meaning, Benefits & Strategies

    Kalle Aerikkala, Business Consultant at Vendavo illustrates what list pricing is, benefits, disadvantages, and key considerations to make when setting list prices in your…

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  • CFO Dive Dayton Kellenberger

    4 CFO Strategies for Success in Uncertain Times

    Dayton Kellenberger, CFO of Vendavo provides 4 ways finance chiefs can help lead their companies through times of economic turbulence.

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  • What is Price Optimization - Pricing Pointers

    What is Price Optimization?

    Paul Sansom, Business Consultant at Vendavo provides a definition of price optimization and highlights the benefits.

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  • Price Management Illustration for Blog Header

    What is Price Management and Why Should I Care?

    Learn what price management is, how it works, a step-by-step price management process, and the benefits of a strong price management strategy from Vendavo…

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  • Understanding Your Competitors Prices - Distribution Pricing

    Tips for Understanding Your Competitors’ Prices and Staying Ahead of Your Competitors

    Understanding the pricing strategies of competitors can provide invaluable information about the market and how to best position your offerings. Dan Cakora, Business Consultant…

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  • Pricing Pointers - Comprehensive Market View

    Podcast: Visualize Competitive Prices with a Comprehensive Market View

    In this installment of pricing pointers, Dan Cakora, Business Consultant at Vendavo unpacks how to visualize competitive prices with a comprehensive market view.

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