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Alex Hoff

As a VP of Product Management & Marketing with Vendavo, Alex brings enterprise software solutions to market that enable B2B corporations to operationalize their commercial excellence strategies. Alex has been with Vendavo in various roles for over ten years, working with customers in industrial manufacturing, process industry, consumer product manufacturing and business services. Prior to working for Vendavo, Alex worked in various marketing and pricing roles for Fortune 500 companies in transportation, retail/consumer goods and business services.

Capturing More Value With Price Segmentation

  • August 30, 2019
  • Alex Hoff
One of the most basic concepts of pricing is that price generally reflects (or should reflect) value. But it’s important to remember that value is not...

Pricing Minute: Price Segmentation

  • August 28, 2014
  • Alex Hoff
Pricing is, or should be, closely tied to how your customers value your products and services. But, not all customers value your products the same way,...