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Revenue Roundtable Video: Pricing in the B2B Equipment Rental Business

Mitch Lee< Mitch Lee July 16, 2021

Our latest regular Revenue Roundtable chat involves a segment that might not be top-of-mind for some CFOs and decision-makers at some B2B companies. But it can be profoundly important to their bottom line if their enterprise is involved in it.

Mitchell Lee, Profit Evangelist at Vendavo, is joined by David Anderson, Business Consultant and Strategic Pricing Advisor, and Matthew Jenkins, Vice President, Customer Strategy, both from Vendavo. The topic? The B2B equipment rental sector, an area that has telling differences from the consumer rental category. That affects the dynamics and strategies involved in pricing and price optimization in the former sector.

Hear more from our experts by watching the video.


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