Vendavo and JCB Partnering for Modernized Pricing and Margin Intelligence
Since 2011, JCB has trusted Vendavo to manage and optimize pricing across its spare parts and attachment businesses. In 2023, JCB reaffirmed that partnership by modernizing with Vendavo’s latest pricing technology — enabling global precision, centralized pricing control, and data-driven margin management.
Enabling global pricing excellence in heavy machinery
With £4.1 billion in annual turnover and a legacy of innovation — including the world’s fastest tractor — JCB operates with a strong culture of engineering and excellence. Vendavo helps JCB match that innovation with pricing and margin performance. Through our modern cloud-based pricing stack, JCB manages pricing across 150+ countries, tracks margin performance centrally, and continually improves pricing precision on more than £500 million of material sales.
JCB is already benefiting from value delivered
JCB has had a decade-plus partnership with Vendavo, which it renewed and expanded in 2023. Their a global rollout of Pricepoint and Margin Bridge Analyzer in early 2024 has assisted with targeted pricing improvements across spare parts and attachments, centralized pricing operations with full visibility across global markets, and active value measurement and governance of pricing performance.
With a small team managing global pricing across over 150 countries, efficiency is critical. Vendavo enables us to do more, faster — with better pricing discipline.
Learn from profitability leaders
Read 30 success stories demonstrating how global manufacturers and distributors use strategic pricing, sales effectiveness, smart rebate management, and AI to grow profitably.
