Learn the seismic shifts with permanent consequences for sales and pricing strategies and execution.
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The world of manufacturing and distribution underwent a series of transformative shifts in the wake of sweeping change in the early 2020s. The evolution that has since occurred has meant tangible changes, reshaping the very foundation of how manufacturers and distributors operate, connect, and thrive – plus how they market, sell, and engage in commerce.
This eBook examines the relevant research and key trends transforming B2B pricing and sales, including:
The dominance of omnichannel selling and buying in B2B
The ongoing importance of focusing on customer experience (CX) in B2B
Why establishing a “commercial excellence” capability to support your sales and marketing efforts matters
How AI is becoming pricers’ and sales teams’ favorite co-pilot
Collaboration is essential for delivering the very best results for your customers and using AI in a way that saves time and protects business interests.
Sales teams need to focus on developing and implementing enablement, skills, and technology to take advantage of B2B
omnichannel selling. Your pricing and offer strategies need to incorporate them as well to accommodate and encourage a much
more digital and B2C-like customer buying experience.
Alex Hoff, Chief Product Officer
Modern, digital channels provide far richer
data from which business leaders can draw
insights, and there are now more ways
to leverage that data. We are also in an
extremely challenging market environment,
in which pricing and sales intelligence is
needed more than ever
Israel Rodrigo, Business Consultant
Any adjustments you make need to be intelligent, market-specific, and delivered seamlessly to sales for execution…