3 Key Market Trends Transforming B2B Pricing & Sales
Learn the seismic shifts with permanent consequences for sales and pricing strategies and execution.
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The near-shutdown of the global economy, the policies preventing travel, public health rules like social distancing, and so on have had a profound – and lasting – impact on how B2B companies go to market: how they market, sell, and engage in commerce.
In this expert ebook, explore those trends in depth (and how they relate to pricing, margins, and profitability).
- How omnichannel buying and selling is changing the face of B2B commerce.
- Learn the true importance of customer experience in B2B.
- Why commercial intelligence is central to your success (and what to do about that).