Pricing for High Tech

High tech companies have very short product lifecycles, constant product introductions, end-of-life decisions, and rapidly declining costs, prices, and margins. In addition, there is constant margin pressure on technology companies due to increased competition from low-cost manufacturers. These companies have complex sales channels that comprise direct selling, resellers, distributors and retailers – this creates the potential for gray market issues and a resulting lack of pricing transparency and margin loss. 

High technology companies need to effectively manage the price erosion curve as products move through their short lifecycles. Companies need to set better guidance for the sales force as well as ensure pricing consistency across the channel.

The Vendavo Enterprise Pricing Suite helps technology companies effectively address these business challenges and drive higher margins. Leading high technology companies such as Dell, Freescale, Lenovo, Nortel and Qualcomm, among others, have selected the Vendavo Enterprise Pricing Suite to help them drive higher profits.