Yokogawa and Vendavo Partnering for Smarter Configuration, Pricing, and Global Execution

Yokogawa partnered with Vendavo to modernize its sales and pricing capabilities. Yokogawa began its transformation with a successful CPQ pilot that rapidly scaled into a full, multi-region deployment. From improving configuration processes to enabling discount guidance and regional pricing, Vendavo helps Yokogawa deliver faster, more precise quotes and pricing across direct and indirect sales channels worldwide.

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Global Pricing Complexity

Supports Yokogawa’s direct and distribution sales channels across Europe, Asia, and North America with regionally tailored pricing execution

Price Smarter

Track Margin & Profit

Enhances profitability through improved discount guidance and optimized pricing for configured solutions

Improve Margins

Sales Quotes & Discounts

Automates complex quote generation through CPQ, replacing legacy SAP variant configurators and improving the sales experience globally

Automate Quotes

Price Optimization

Enables intelligent, classification-specific discount recommendations and regional price setting using Vendavo Pricepoint

Get Price Guidance

Driving commercial excellence in industrial automation

Yokogawa delivers world-class measurement and control solutions for the process industries. With Vendavo CPQ and Pricepoint, Yokogawa equips its global sales teams — and North American distributors — with powerful tools to configure complex solutions, manage regional pricing, and provide accurate, market-aligned quotes.

Yokogawa is already seeing value delivered

Yokogawa successfully deployed Vendavo CPQ across Europe, Asia, and North America. This has simplified complex configurations, replacing SAP’s variant configurator; delivered discount guidance integrated directly into CPQ workflows; and enabled integration with multiple front-end systems, including CRM environments used by Yokogawa distributors.

Vendavo helps Yokogawa streamline how we configure and price highly complex solutions while enabling our teams across the globe to serve customers more effectively.

The Big Book of Growth and Profitability

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Read 30 success stories demonstrating how global manufacturers and distributors use strategic pricing, sales effectiveness, smart rebate management, and AI to grow profitably.

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Vendavo provides solutions for Yokagawa’s pricing and profitability challenges

Equips Yokogawa to deliver accurate pricing across regions and adapt to diverse go-to-market models.

Streamlines complex solution configuration, replacing legacy systems like SAP Variant Configurator.

Provides AI-driven discount guidance integrated into CPQ, ensuring more consistent and profitable quoting.

Supports North American distributors by delivering CPQ capabilities directly into their CRM environments.

Enables Yokogawa to integrate pricing and quoting into multiple front-end systems and prepare for future Salesforce integration.

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