May 2nd – 5th

Professional Pricing Society Spring 2023

Renaissance Dallas Addison Hotel

For Big Pricing Wins

Vendavo is a proud sponsor of the Profession Pricing Society Spring 2023 Conference. We’re looking forward to meeting you and sharing information on how to optimize pricing, revenue management, and rebate management.

Catch Up with Vendavo in Dallas

There are a few ways to engage with Vendavo experts at the forum. We’ll be hosting a keynote session, workshop, and private dinner. Plus, you can come visit us in the exhibition hall or schedule a demo in advance!

Breakout – May 4th, 3:00 PM

The 4 – 4 – 3 of Pricing Excellence Maturity

Commercial Excellence is a journey, not a destination. Some of us are new to the journey and just trying to implement pricing controls. Others are moving to a truly optimized state with a nuanced understanding of every customer. No matter where we are it’s important for each of us to determine what steps are needed to advance to the next stage. You will learn:
  • Four capabilities that contribute to your pricing excellence. 
  • Four stages of the commercial excellence maturity model and the associated capability level. 
  • Tips and examples of how to take three steps from unstructured to optimized on your pricing excellence journey.

Schedule a Value Chat

Looking for one-on-one time with a Vendavo commercial excellence expert? Come by the booth for a demo or reserve your spot now.

Networking Dinner

While presentations, roundtables, and workshops are sure to drive value and provide actionable insights, some of the most eye-opening conversations take place while sharing a meal. Save your spot to meet with us for an amazing dinner at the renowned Table 13. Transportation will be provided to the restaurant from the Renaissance.

Vendavo Team at the Conference

Here are the faces you’ll meet that are geaking out about all things pricing at the forum this year. 

Mike, Vendavo Expert Discussing AI Impact
Mike Bernard
Chief Marketing Officer

Mike Bernard brings over 15 years of B2B Marketing experience to the role with a deep passion for driving revenue growth, leveraging marketing technology and in building an outstanding team around him.

Mike believes that the right software, and the right people, can truly drive tremendous value for organizations. When you get this combination right, you develop raving fan customers.

Prior to Vendavo, Mike led product and customer marketing at Optimizely and was the CMO of Insite Sofware, the leader in B2B eCommerce software for manufactures and wholesale distributors (acquired by Optimizely).

Mike holds a bachelor’s degree from the University of Minnesota, Morris and a master’s degree from Bethel University.

Adrienne Wanzo
Adrienne Wanzo
Principal Consultant
Alex Hoff
Chief Product Officer

Alex Hoff has been with Vendavo since 2008 and has served in roles across pre-sales, professional services, marketing, and product management. In his current role as head of product management, Alex manages a talented team that brings innovative software solutions to market that enable B2B corporations to operationalize their commercial excellence strategies. Since 2018, Alex has led the transformation of Vendavo’s product portfolio from a first-generation on-premises software platform, to a portfolio of integrated cloud-native SaaS products.

Prior to working for Vendavo, Alex worked in various marketing and pricing roles for Fortune 500 companies in business services, retail/consumer goods, and freight transportation.

Alex earned his MBA with a Concentration in Marketing from the MJ Neeley School of Business at TCU where he also holds a B.S. in Psychology.  Alex was also among the early participants in the Certified Pricing Professional program from the Professional Pricing Society in 2008.

Andre Simmons
Andre Simmons
Sales Development Representative

Helping businesses fill in the gaps with innovative technology that allows you to stream line your pricing to maximize profits in a fast changing market!