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Introducing Vendavo AI: Embedded Intelligence for Profitable Growth  

Vendavo< Vendavo September 22, 2025

AI is no longer optional, it’s the key to protecting margins and accelerating growth. Vendavo AI is embedded across Pricing, Quoting, and Incentives, turning complexity into measurable results.  

The New Reality of B2B Selling 

Pricing has always been one of the most powerful levers for profitability. But in today’s volatile business climate, it’s also one of the most fragile. 

For manufacturers and distributors, the stakes couldn’t be higher. Rising costs, shifting customer expectations, and aggressive competitors make every pricing decision a balancing act. Yet most organizations are still relying on disconnected tools, manual processes, and fragmented data. The result? Pricing complexity quietly erodes margin, slows decision-making, and undermines strategy. The result is a widening gap between pricing potential and pricing performance.  

Vendavo AI closes that gap. By embedding intelligence through specialized Agents across pricing, quoting, and incentives, it empowers organizations to act in real time, protect profitability in every deal, and accelerate growth, even in volatile markets. 

What Makes Vendavo AI Different 

We see a lot of bolt-on AI in the industry right now. AI that is an afterthought, opaque, and hard to trust. Vendavo AI is different because it’s embedded at the core of our Commercial Operating System and delivered through specialized industry-specific Agents that make intelligence practical, explainable, and actionable.  

  • Embedded everywhere: Intelligence flows across the full price waterfall (Pricing, Quoting, and Incentives), no bolt-on or black box.  
  • Industry trained: Built on decades of manufacturing and distribution data, every recommendation is explainable and relevant. 
  • Powered by agents: Four specialized Agents that turn intelligence into measurable results: 
    • AI Price Manager – Detects margin leakage, adjusts policies, and measures performance 
    • AI Price Optimizer – Simulates and optimizes prices, including new product launches 
    • AI Deal Desk – Guides approvals, pricing, and cross-sell/upsell recommendations 
    • AI Incentives Optimizer – Improves rebate planning and ROI with proactive modeling 

Together, these Agents form the backbone of how profitable growth gets done.  

Why It Matters 

AI is only valuable if it helps teams make better decisions in the moment. Vendavo AI’s real-time insights turn strategy into execution by equipping sales, pricing, and finance with guidance they can trust, adopt, and act on at speed. 

  1. Prevent leaks before they happen 
    The AI Pricing Manager flags margin risks in real time, so profit doesn’t slip away.  
  1. Move deals faster 
    The Deal Desk Agent shrinks approval cycles from days to hours, freeing reps to sell. 
  1. Align incentives with outcomes 
    The Incentives Agent connects payouts to profitable behavior, not just volume. 
  1. Elevate every decision 
    Vendavo AI explains the “why” behind recommendations, building trust, adoption, and confidence at every level. 

Real World Results 

The proof is in the outcomes. Based on our internal and third-party research, we know Vendavo AI is a game changer that provides real, measurable results: 

  • Up to 2x increase in realized margin by identifying profit leaks early and optimizing every price decision 
  • Reduced revenue leakage by more than 50%, cutting preventable errors like outdated price lists or misapplied discounts down to less than 1% of total revenue 
  • Doubled adoption of pricing guidance, from 40% to 80%, by embedding contextual recommendations directly into CPQ and rebate workflows 
  • Faster deal velocity, with approval cycles cut from days to hours, giving sales teams more time to sell and customers quicker responses 

The Path Forward 

Vendavo AI sets a new standard for how manufacturers and distributors achieve profitable growth in an unpredictable world. It: 

  • Simplifies complexity 
  • Embeds intelligence where it matters most 
  • Accelerates outcomes that were once thought impossible 

With Vendavo, organizations can move faster, act with confidence, and protect profit at scale. 

The question is no longer whether you can afford to modernize pricing and selling. It’s how fast you can get started. 

Vendavo is how profitable growth gets done. 

Ready to see how Vendavo AI can help your organization? Schedule a demo today to learn more.