EBOOK

Price Smarter with Competitive Intelligence in B2B 

Get practical strategies to strengthen your pricing with market insight. Discover how B2B leaders are applying competitive intelligence to win more deals, protect margin, and respond faster to change.

Why Competitive Intelligence is Your Pricing Edge

Today’s pricing leaders don’t need more data. They need better insight, and a way to use it. This eBook shows how competitive intelligence becomes a practical tool for pricing, not just a strategic talking point. 

Explore:

  • Why pricing intelligence matters now – Learn why reactive pricing no longer cuts it in today’s volatile B2B landscape. 
  • The real questions to ask – Discover how top performers use CI to answer questions like “Are we still competitive?” with clarity and speed. 
  • How to turn insight into action – Get practical tips for applying CI in Vendavo tools like Vendavo Pricepoint, Deal Price Optimizer, and CPQ. 
  • What it takes to scale – Explore how companies operationalize CI across teams, tools, and strategies for long-term success. 

Download the Guide

The price only tells part of the story. You need the context behind it. Without competitive insight, pricing becomes a guessing game. With it, you get speed, clarity, and confidence.

Dan Cakora
Business Consultant at Vendavo

Watch the Webinar: Competitive Intelligence & Price Research in B2B

The market and competitive landscape in B2B is increasingly complex and dynamic. Companies that effectively utilize data-driven competitive intelligence can optimize their pricing strategies and make more efficient and customer-oriented sales decisions. Here’s how systematic competitive analysis can create quantifiable value and increase your revenue and gross margin.

Play

Additional Resources

The Big Book of Growth and Profitability

30 success stories demonstrating how global manufacturers and distributors use strategic pricing, sales effectiveness, smart rebate management, and AI to…

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Pricing Power: The Best Practice for Profit Growth

Raw material costs are fluctuating, new competitors are entering the market every day, and foreign exchange rates shift constantly. The…

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Vendavo Pricepoint

Price is the single most powerful and fast-acting lever that organizations have to improve revenues and margins. Price management, when…

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Vendavo Intelligent CPQ

Vendavo CPQ Cloud advances B2B enterprises in their journey towards commercial excellence by helping coordinate, control and streamline their quote-to-cash…

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