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Vendavo Welcomes Kelli Negro as Chief Marketing Officer

Vendavo< Vendavo November 20, 2020

Please join us in welcoming Kelli Negro to the Vendavo team as Chief Marketing Officer (CMO). Kelli is an accomplished B2B marketing executive with over 20 years of experience creating marketing organizations that deliver results across revenue retention and referral, including successful go-to-market strategies, building high performance teams, driving demand, and defining compelling brand initiatives within the enterprise software space.

At Vendavo, Kelli will lead the company’s marketing and communications effort including B2B strategy for demand generation, field marketing, customer success programs and all content and product marketing.

Kelli comes to Vendavo from Mitratech where she served as CMO for the last three years and at ThinkSmart before that, when the company was acquired by Mitratech. She has also worked with a host of other brands including Accelent Consulting, Voxeet (acquired by Dolby), Charles Schwab and Financial Engines. 

Kelli has an extensive background producing winning strategy and content in the B2B technology space and she knows what it takes to inform widespread audiences about leading brands and build lasting relationships. She lives in San Francisco and may be reached at