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Vendavo Launches New Brand Strategy for Helping Customers Claim Their Commercial Edge

Vendavo< Vendavo July 23, 2019

Fueled by the acquisition of Endeavor Commerce in 2017 and again with the addition of Navetti in 2018, Vendavo, the market leader in commercial excellence solutions, has grown to include a unique combination of industry experience, business process expertise and artificial intelligence technology. Now a powerful global community built to help B2B organizations worldwide maximize every margin moment, the company today announced a new brand strategy.

The new brand strategy defines the company’s Brand Vision to be the market leader in commercial excellence – equipping and empowering customers around the globe to unleash their true commercial potential and claim their commercial edge.  

“Our brand strategy is an important development in our evolution as a company with new amplified strengths, skills, and intelligence capabilities that will allow our customers to go further, faster,” said Bruno Slosse, President and CEO, Vendavo.

The company also unveiled a new brandmark and tagline which are intended to better represent the expanded Vendavo solution portfolio and value delivery capabilities. The brand strategy will also feature an updated website, UX enhancements, and additional marketing materials.

“Vendavo has changed dramatically in the last two years and we needed a brand strategy that better positions us as a transformational company that helps the world’s largest B2B brands transform their current business processes into new digitally enhanced business processes that better meet the needs of their customers,” said C. Edward Brice, Chief Marketing Officer, Vendavo.

One important component of helping customers in the pursuit of profit, performance and commercial excellence is the Vendavo Commercial Excellence Platform . From sales opportunity to order, the solution suite drives lift and value at every step in the commercial process including customer negotiation, executing pricing strategies, optimizing margin and sales impact.

“With the Vendavo Commercial Excellence Platform, our customers are equipped to become the B2B market leaders they are meant to be,” Brice said. “They are empowered to maximize every margin moment with a unified, end-to-end solution that connects front office to back office every step of the way.”