MAY 23 – 25

EPP Manufacturing Pricing Forum 2023

Leonardo Royal Berlin Alexanderplatz, Berlin

What’s next in B2B Pricing

Vendavo is a proud sponsor of the EPP Manufacturing Pricing Forum and we’re looking forward to sharing insight on how you can use the power of pricing agility to bring predictable and sustainable growth to a chaotic world. Learn how we apply AI, machine learning, and agile pricing strategies for transforming our digital world and eliminating margin leakage.

Vendavo Team at the Conference

Here are the faces you’ll meet that are geaking out about all things pricing at the forum this year. 

Robert Irwin
Robert Irwin
SVP, Business Consulting

Robert Irwin, our SVP, Global Business Consulting, has worked in Pricing for over 20 years and has spent the last decade at Vendavo helping customers implement and automate their pricing processes, strategies, and margin optimization. Before joining Vendavo, Robert was the Global Director of Pricing at a High Tech manufacturer where he developed, built and led the Pricing Organization. He is experienced in leading sales and operations teams in the international business environment and has a proven track record of successfully leading organizations through structural and process change. Robert has an MBA from Wake Forest University and a BA (Hons) in International Business from Sheffield City Polytechnic.

Sebastian Jülicher
Sebastian Juelicher
Sales Development Representative
Darius Fekete Discussing Ways To Manage Discounts In B2B Distribution
Darius Fekete
Director, Value Acceleration

Darius leads the Value Acceleration practice at Vendavo. He has 15+ years of professional experience in pricing and digital transformations across various industries including B2B manufacturing, distribution, and financial services. He is an advocate for elevating commercial excellence to strategic levels in organizations and is an expert in scaling pricing & negotiation capabilities. Before joining Vendavo Darius advised customers at other consultancies including Simon-Kucher & Partners focusing on top-line growth initiatives.

Johanna Thörnblom
Johanna Thörnblom
Field Marketing Manager

Connect with Johanna on LinkedIn

Where to Find Us

Don’t be a stranger. Along with our table we will be offering a workshop, panel discussion, keynote, and private dinner.

Unlocking Your Commercial Potential with Higher Value Realization

May 23, 15:30 – 17:30

As volatility and economic complexity continues well into 2023, it’s essential to have a winning strategy in place to ensure profitability and maintain a competitive edge. The best way to stay ahead of tumultuous situations is to have a fool proof commercial excellence strategy. In this workshop you will:

  • Participate in a strategy building session with best practices on Value Realization
  • Learn from industry peers on margin uplift and efficiency
  • Set your primary goal for 2023 while brainstorming innovative approaches to achieve it.

Ready to walk away with a fresh perspective and the commercial excellence agility and confidence to tackle any challenge that comes your way? Join Darius Fekete, Director of Value Acceleration at Vendavo for this session!

FutureCast panel: What’s next in Pricing?

May 24, 10:00- 10:55

  • Evaluating key trends that will affect the future of pricing in the manufacturing industry. What are the emerging pricing models and strategies to look out for in 2024 and beyond? 
  • Looking ahead: how are pricing experts tackling uncertainty and getting ready for worst and best cases scenarios? Has the last two-year disruption boosted resilience in pricing functions?  
  • Reflecting on dos and don’ts when rising prices in a volatile climate  
  • How can pricing professionals harness change and disruption to bolster the role of pricing within the organisations?  
  • To what extend can dynamic pricing principles commonly used in B2C be adapted to B2B manufacturing in order to navigate uncertainty and achieve profitable outcomes? 
  • Will digital transformation’s acceleration have a real, measurable, attainable impact on pricing in manufacturing? How can digital solutions help organisations to achieve pricing maturity?  



  • Paola Andrea Valencia – Vice President Pricing Europe – Schneider Electric  
  • Robert Irwin – Senior Vice President of Business Consulting Europe – Vendavo 
  • Peter Alexander – Director, Global Pricing – Parker Meggitt 

Moderator: Olivier Dallemagne – Partner – BCG 

Digital Pricing Transformation: why it matters and how to do it

May 25, 9:00 – 9:30

  • Digitally enabled pricing transformations – paving the way with optimal multi-layered planning, method, and execution. 
  • Exploring real examples – how the use of Machine Learning, AI and other key advanced technologies can boost pricing performances 
  • People, Processes, Technology: Evaluating the key pillars of a digital pricing transformation strategy 
  • To what extent is important to take a holistic approach to pricing transformations in order to capture the desired margin improvements? 
  • Pricing across maturity models: what transformations are needed to achieve digital and price maturity? 
  • How do you successfully drive the adoption of change in a digital pricing transformation project? 

Schedule a Value Chat

Looking for one-on-one time with a Vendavo commercial excellence expert? Come by the booth for a demo or reserve your spot now.


Schedule Chat

Networking Dinner

While presentations and workshops are sure to drive value and provide actionable insights, some of the most eye-opening conversations take place while sharing a meal. After our Vendavo workshop on May 23, we will be hosting a private dinner. If you are interested, please send an email to