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eBook

Cut Complexity for Effective Pricing

Best practices for navigating organizational complexity to establish and deliver effective price guidance

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Strategic pricing puts you on the path to improved profitability, but the process can be complex – especially in B2B. Pricing and sales leaders are most successful when they work with internal teams to effectively develop, maintain, manage, and optimize pricing across the complex structures found in every organization.  

Learn about the multiple structures within an organization and across sales cycles and how to navigate them. 

Download the eBook to learn how to: 

  • Navigate complex B2B structures 
  • Set prices using product structure 
  • Position price using market and price structure 
  • Use analytics to make fact-based price changes 
  • Augment price management with customer price guidance 

Navigate organizational complexity for better price guidance

Vendavo pricing experts show you how to maneuver sophisticated landscapes

cut complexity in pricing

It is usually best if pricing organizations can define their own product categories. It does require extra effort to maintain, but that usually pays off through the resulting improved accuracy in pricing.

It is best if pricing organizations can define their own product categories. It does require extra effort to maintain, but that usually pays off through the resulting improved accuracy in pricing.

Starting simple will speed up the adoption process and ignite your continuous improvement. Crucial categories to include are competitor prices, costs, and value proxies. Consider focusing on one category and strive to use data from at least two of the three.

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