WEBINAR

Balancing Hype and Reality: How AI Can Drive the Next Wave of Intelligent Pricing

Join Vendavo and EPP – European Pricing Platform to discover how practical, transparent AI can drive smarter pricing decisions. Balance automation with human expertise and oversight for lasting impact

Balancing Hype and Reality

AI is said to be reshaping the future of pricing, but its true value lies in pragmatic, transparent, and human-guided applications. Pricing teams face mounting pressure: resources are limited, data volumes are exploding, and manual processes can’t keep pace. While AI offers powerful tools, success depends on setting realistic expectations and building trust through glass-box solutions.

In this session, we cut through the hype and address the real challenges of AI in pricing:

  • Why AI pricing initiatives often stall or fail, and what challenges will emerge in 2026
  • How to establish a foundation for sustainable, explainable AI adoption in pricing, building in transparency and governance
  • The critical role of human-in-the-loop workflows for oversight, efficiency, and control to empower pricing professionals

Watch to discover how practical, transparent AI can drive smarter pricing decisions. Balance automation with human expertise and oversight for lasting impact.

Watch the Webinar

Featured Speaker

Chris Kennedy-Sloane
Business Consultant at Vendavo

Chris is a Business Consultant with Vendavo and brings a wealth of pricing and commercial experience across a wide range of areas, including IT, pharmaceuticals, genomics, manufacturing, food, and petrochemical industries. Most recently working in industry in the private equity space for LGC group, he drives pricing acceptance and excellence in businesses through creative, realistic solutions that demonstrate real value returns. Prior to Vendavo and LGC group, he ran the Western Digital EMEA pricing function.