The Power of the Avrogan and Vendavo Partnership
Value-Based Pricing Design
Create pricing strategies that reflect customer value and market dynamics
Aligned Technology Enablement
Deploy Vendavo solutions to execute pricing strategy effectively across teams
Sustainable Growth & Profitability
Build internal capabilities & governance to support ongoing pricing performance
About Avrogan
Avrogan is a specialized consultancy focused on B2B pricing, commercial excellence, and margin improvement. With deep expertise in pricing strategy and organizational adoption, Avrogan supports industrial and manufacturing companies in designing value-based models and executing pricing transformation. In partnership with Vendavo, Avrogan helps clients build scalable pricing programs that deliver real business results.
With Avrogan, we help clients move from pricing ambition to execution—enabling real improvements in margin, capability, and commercial performance.
Matthew Kenneally
Vice President of Global Partnerships and Alliances at Vendavo
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2025 Pricing for Profitable Growth Outlook by Vendavo and Experis
Discover pricing insights from 300 C-suite executives on how manufacturers and distributors are driving profitable growth through strategic pricing in 2025.
Ready to Build Smarter Pricing Capabilities?
Let’s talk about how Avrogan and Vendavo can help you drive pricing transformation and improve margin performance.