John Oosterhouse

  • How Data Quality Impacts Price Optimization

    How Data Quality Impacts Price Optimization 

    Don’t let bad data hold you back. Data quality is the cornerstone of effective price optimization. Kamal Sabnani, Head of Data Science at Vendavo,…

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  • How to Improve Profit Margin in a B2B Environment

    How to Improve Profit Margin in a B2B Environment

    Profit margins are a critical driver of success for B2B businesses. While revenue growth often gets the spotlight, healthy margins ensure that growth translates…

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  • PVM Analysis

    Advanced PVM Analysis for Pricers and Sellers

    Why is the granularity of in-depth PVM analysis so important?

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  • Predictions header - Economic Trends for 2025

    2025 Predictions: Economic Trends We’re Watching 

    Key forces are set to shape the year ahead, from steady economic growth and controlled inflation to the transformative role of AI in business…

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  • The Hidden Costs of Bad Data blog header

    The Hidden Costs of Bad Data 

    Bad data might seem like a minor inconvenience, but it can cost your business more than you think. From lost revenue and operational inefficiencies…

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  • Header for Best Practices for B2B Best Practices

    Complex Not Complicated: Drive Revenue with Automated Rebates 

    Rebate programs are a powerful tool for driving growth, but their complexity can quickly overwhelm teams and create compliance risks. Chris Kennedy-Sloane, Business Consultant…

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  • Blog Header - Rebate Management Trends for 2025

    2025 Predictions: What We’re Watching in Rebate & Channel Management  

    Rebates can either be your best business friend or a time and revenue killer. That’s why we’re already looking into the rebate and channel…

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  • strategizing optimization price elasticity

    Strategizing Optimization: The Power of Price Elasticity  

    Price elasticity has long been a foundational element in B2C pricing strategies, but its application in B2B is still relatively untapped. Kamal Sabnani, Principal…

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  • Header - Price Optimization Trends for 2025

    2025 Predictions: Pricing Trends We’re Watching in the Year Ahead  

    How can fine-tuning your pricing, bolstering supply chain resilience, and leveraging cutting-edge technology help you thrive in the coming year? Let’s count the ways.…

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