Johanna Thörnblom

  • Competitive Pricing

    How to Create a Competitive Pricing Strategy – with Definitions, Examples, and Benefits

    A competitive pricing strategy can entice new consumers and give your business a competitive edge. Here’s how it works.

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  • A white image with title of the press release and headshot images announcing Ron Gupta and Marcus Shutta as new c-suite members at Vendavo

    Vendavo Strengthens Leadership Team with New CRO and CCO Appointments

    Vendavo, a global leader in B2B pricing, selling, and rebate management solutions, today announced two key executive appointments designed to accelerate growth and enhance…

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  • pricing strategy community article

    How to Implement a Discount Pricing Strategy

    In the high-stakes world of B2B sales, discount pricing can make or break deals worth millions. What separates successful enterprises from struggling competitors isn’t…

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  • Rebate Accounting header

    Rebate Accounting: Challenges, Procedures, Solutions

    Rebates are a key element in a successful business strategy, but you need the right system in place to make them as effective as…

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  • SPA Pricing Agreements

    SPA Pricing & SPA Rebate Execution Best Practices 

    SPA pricing or special pricing agreement programs are valuable tools for manufacturers. Learn about SPA processes and best practices.

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  • improve quote speed

    Guide to Revenue Growth & Margin Growth

    Revenue and margin growth are two of the most important metrics when it comes to analyzing the health of a company.

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  • Header - Price Optimization Trends for 2025

    Price Erosion: Causes, Impact, and Strategies to Combat It

    Price erosion silently threatens businesses across every industry, gradually chipping away at profit margins and competitive positioning. This downward pressure on pricing doesn’t happen…

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  • Revenue Management

    Revenue Management Defined: Strategies, Examples, and KPIs

    What is Revenue Management? Why is it important? Explore examples, KPIs, and expert insights in this comprehensive guide.

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  • Willingness to Pay

    Willingness to Pay: Understanding WTP & Using it For Optimal Pricing

    What is willingness to pay and what factors influence it? Set effective prices with a deeper understanding of customers’ willingness to pay.

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