WEBINAR
The Upgraded Era: AI Across the Price Waterfall
Join Vendavo and EPP – European Pricing Platform for how to approach their strategies when there is more technology support than spreadsheets, gut instinct, or status quo thinking
The Upgraded Era
Pricing leaders are adapting how to approach their strategies when there is more technology support than spreadsheets, gut instinct, or status quo thinking. Join us as we demonstrate how artificial intelligence is transforming the pricing waterfall—from list price to pocket margin—into your full cycle growth engine.
Discover how AI-powered platforms:
- Detect and stop margin leaks in real time
- Accelerate pricing decisions from weeks to hours
- Deliver explainable, industry-specific guidance across quoting, pricing, and incentives
Watch the Webinar
Featured Speaker

Kalle Aerikkala
Business Consultant at Vendavo
Kalle Aerikkala has worked within the pricing and product management profession for the last 10 years, starting with Finnish technology companies supporting service and spare part pricing globally. Kalle helping a broad range of customers to achieve better results through improved commercial excellence. Even after 10 years in the industry he learns something new every day and finds the world of pricing incredibly interesting as it touches on basically every function within a company.