
Sonepar and Vendavo Partnering to Unlock Margin and Sales Growth Across the Network
Since partnering with Technische Unie, a Sonepar company, Vendavo has helped deliver remarkable commercial results — boosting margin, improving sales efficiency, and increasing customer satisfaction. Now, imagine what this proven approach could do across the entire Sonepar network. Sonepar can replicate Technische Unie’s pricing success across other divisions to achieve even greater commercial and social impact.

Empowering commercial excellence and social responsibility
Technische Unie is more than a distributor — the company is a leader in sustainable business and social impact, contributing to solutions for the energy crisis, housing shortages, and cleaner transportation. With Vendavo, Technische Unie delivers the pricing performance needed to balance operational goals with societal impact.
Technische Unie is already seeing value delivered
With Vendavo, Technishche Unie has reduced discount exposure by $21 million — from $25M to $4M — driving significant margin uplift. They have also improved sales efficiency by a factor of 6, freeing sales teams to focus on customers; achieved higher customer satisfaction by delivering transparent, tailored pricing across all channels; and successfully integrated Vendavo solutions into a modern, SAP-based commercial system.

It is vital that we deliver our sales and margin figures. In a volatile environment, pricing is even more challenging than it usually is. Vendavo helps make pricing faster, more accurate, and easier to produce the results we need.”

Learn from profitability leaders
Read 30 success stories demonstrating how global manufacturers and distributors use strategic pricing, sales effectiveness, smart rebate management, and AI to grow profitably.