Sonepar and Vendavo Partnering to Unlock Margin and Sales Growth Across the Network

Since partnering with Technische Unie, a Sonepar company, Vendavo has helped deliver remarkable commercial results — boosting margin, improving sales efficiency, and increasing customer satisfaction. Now, imagine what this proven approach could do across the entire Sonepar network. Sonepar can replicate Technische Unie’s pricing success across other divisions to achieve even greater commercial and social impact.

Regional Pricing Complexity

Centralized price execution across Technische Unie’s high-volume, multi-channel distribution business

Track Margin & Profit

AI-powered analytics and commercial guidance help them manage over 1 million products and 60,000 customers efficiently

Sales Quotes & Discounts

Automated quoting and real-time pricing help online and offline sales teams handle more than 400,000 daily price requests with speed and accuracy

Price Optimization

Smart pricing and discount guidance enable sales to protect margins while delivering transparent prices to customers across the Netherlands

Empowering commercial excellence and social responsibility

Technische Unie is more than a distributor — the company is a leader in sustainable business and social impact, contributing to solutions for the energy crisis, housing shortages, and cleaner transportation. With Vendavo, Technische Unie delivers the pricing performance needed to balance operational goals with societal impact.

Technische Unie is already seeing value delivered

With Vendavo, Technishche Unie has reduced discount exposure by $21 million — from $25M to $4M — driving significant margin uplift. They have also improved sales efficiency by a factor of 6, freeing sales teams to focus on customers; achieved higher customer satisfaction by delivering transparent, tailored pricing across all channels; and successfully integrated Vendavo solutions into a modern, SAP-based commercial system.

It is vital that we deliver our sales and margin figures. In a volatile environment, pricing is even more challenging than it usually is. Vendavo helps make pricing faster, more accurate, and easier to produce the results we need.”

The Big Book of Growth and Profitability

Learn from profitability leaders

Read 30 success stories demonstrating how global manufacturers and distributors use strategic pricing, sales effectiveness, smart rebate management, and AI to grow profitably.

Vendavo provides solutions for Technische Unie’s profitability challenges

Handles over 400,000 daily price requests across ecommerce, direct sales, and branch operations.

Provides pricing transparency and discipline to protect margins while remaining competitive.

Modernizes Technische Unie’s pricing infrastructure as part of its broader digital strategy.

Equips sales with real-time pricing updates to handle sharp fluctuations in supplier costs.

Enables tailored, transparent pricing that strengthens customer satisfaction and loyalty.