AMSTERDAM | OCTOBER 14-16

Growth + Profitability Summit Amsterdam 2025

Markets are unpredictable. Costs are rising. Every day, complexity can steal time, money, and opportunities from your business. The pressure to do more with less is on. Attend Vendavo’s Growth and Profitability Summit to get the intelligence, agility, and results you need to lead the market.

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We look forward to seeing you in Amsterdam!

  

Intelligence. Agility. Results.

Intelligence

Vendavo’s data and AI uncovers hidden revenue leaks and margin drains so you can fix what you didn’t know was broken. See predictive analytics in action, applied to real-world pricing and selling strategies. Get exclusive access to product demos, roadmap updates, and Vendavo’s latest AI.

Agility

Learn how to automate pricing, quoting, and rebate processes so you can take immediate action. Eliminate operational inefficiencies and streamline workflows to focus on what matters most. Get hands-on experience so you can pivot quickly without sacrificing accuracy or control, even in the most unpredictable markets.
 

Results

Hear directly from Vendavo customers about their measurable outcomes. Leave with a clear plan to unlock growth and improve profitability given today’s business climate. Plus, hear from industry experts about how you can champion change in your organization for pricing, selling, and profit transformation.

Why Attend?

At Vendavo’s Growth and Profitability Summit, we’re bringing together the experts, solutions, and strategies you need to make smarter decisions, take faster action, and achieve unparalleled results. The market waits for no one. You’ll leave the event with the intelligence to see the gaps, the agility to close them, and the results to outperform your competition.

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Agenda

October 14th

Welcome for early registration, networking drinks, and snacks! This is a great opportunity to break the ice and meet up with friends and industry peers! The mingle will take place at the event hotel, from 5.00 – 7.00 pm. 

October 15th

See what’s new across the Vendavo product suite and how this year’s upgrades are built to meet the moment. From AI-powered decision support to faster, more flexible workflows, everything you’ll see is designed to help you act with more speed, more clarity, and more control.
• The most important product updates you’ll want to know about
• How AI will improve decision-making across pricing and selling
• How these changes will impact your speed, scale, and results

Go behind the scenes of a real implementation with a customer and partner team who’ve worked through the complexities together. This session unpacks what worked, what didn’t, and what they’d do differently, all to help you build stronger project structures and avoid common pitfalls in your own rollout.
• How to structure implementation projects for long-term success
• What strong customer-partner collaboration looks like in practice
• Lessons learned from challenges, pivots, and hard-won wins

Hear firsthand from a leader who joined Vendavo’s AI Lighthouse program and helped shape the future of Artificial Intelligence. In this fireside chat, you’ll learn what it took to get started, how the team approached strategy and execution, and what they’re seeing so far in terms of results, adoption, and value.
• Why they joined the AI Lighthouse program and what it required
• How they aligned strategy with day-to-day execution
• Early wins, lessons learned, and what comes next

Discover how Vendavo is evolving its customer success approach to deliver faster time to value and long-term impact. This session will highlight the new services and strategies designed to simplify implementation, reduce risk, and set customers up for growth from day one.
• How Vendavo is accelerating onboarding and value delivery
• What’s changing in our services approach and why it matters
• How these updates support resilience, agility, and lasting results

AI is becoming a leadership mandate across pricing, sales, and operations. This panel will discuss how executives, consultants, and hands-on practitioners are putting AI to work in meaningful ways across the business. From executive asks to team adoption, you’ll get a grounded look at what it really takes to make intelligence drive results.
• How companies are responding to executive-level AI expectations
• What it takes to move from pilot projects to real impact
• How to align AI strategy with everyday execution

Hear directly from a customer who achieved meaningful, measurable outcomes with multiple Vendavo products. In this results-driven session, you’ll get a firsthand look at how they aligned teams, executed strategy, and delivered impact their leadership could see.
• How this customer translated strategy into results
• What worked across pricing, selling, and execution
• How they shared impact with leadership and gained buy-in

Pricing teams are on the front lines when tariffs shift and supply chains tighten. In this breakout session, learn how to navigate day-to-day decisions while planning 6 to 12 months ahead in a market defined by unpredictability. You’ll walk away with practical strategies for protecting margins, managing risk, and building long-term resilience.
• How to respond to tariff and trade pressures with agility
• Best practices for building resilience into pricing and planning
• What it looks like to lead through uncertainty without losing control

Join leaders for an open conversation about how AI is shaping roles, teams, and organizations. This interactive roundtable is your space to share challenges, swap best practices, and learn how others are approaching AI — from GenAI to Agentic and beyond — in the real world.
• How peers are adapting to AI in their day-to-day work
• Ideas and best practices for cross-functional AI collaboration
• Real-world examples of AI’s impact across different industries

October 16th

Go behind the scenes of a real implementation with a customer and partner team who’ve worked through the complexities together. This session unpacks what worked, what didn’t, and what they’d do differently, all to help you build stronger project structures and avoid common pitfalls in your own rollout.
• How to structure implementation projects for long-term success
• What strong customer-partner collaboration looks like in practice
• Lessons learned from challenges, pivots, and hard-won wins

This breakout is designed for IT leaders who are managing complex, interconnected systems across regions and business units. You’ll hear best practices from the field, focused on how to build flexibility, ensure reliability, and support commercial excellence across global environments.
• How to architect systems that scale across teams and geographies
• Best practices for connecting pricing, quoting, and ERP environments
• Lessons learned from global IT leaders navigating complexity

Pricing is complex, and making it stick across functions takes coordination, influence, and follow-through. In this breakout, a customer leader shares how they’ve navigated cross-functional dynamics to get new prices approved and, more importantly, adopted. Expect a practical look at what it takes to turn strategy into action across teams.
• How to work across functions to align on pricing decisions
• What drives adoption and follow-through across the business
• Lessons learned from leading pricing efforts in complex environments

Rolling out AI is one thing. Getting buy-in, alignment, and real adoption is another. In this breakout, a customer leader will share how they’re driving AI adoption across their organization. They’ll share the internal challenges, tactical wins, and leadership moves that helped make it happen
• How to champion AI and Agentic systems within your organization
• What it takes to move from interest to action across teams
• Lessons learned from navigating resistance, rollout, and results

Get the latest updates, key improvements, and a preview of what’s coming next in pricing. This session will cover current capabilities, roadmap highlights, and practical ways to drive more impact with Vendavo.

Get a high-level look at the core foundation powering Vendavo’s products — from platform architecture and security to what it means for scale and speed. This session will provide clarity on what’s included, why it matters, and where the platform is headed next.

Speakers

Get ready for engaging discussions, expert knowledge, and actionable takeaways. Hear from thought leaders, industry experts, and product leads, while gaining momentum and best practices to apply to your work. There will be a broad mix of speakers, and we will present more speakers shortly.

Eric Carrasquilla CEO Vendavo
Eric Carrasquilla
Chief Executive Officer

Eric Carrasquilla brings product management expertise, deep product strategy, and a proven track record of success in the technology industry to his role as CEO of Vendavo.

Eric Carrasquilla is a revenue management veteran with deep roots in technology, product strategy, and product management. He joins Vendavo from customer engagement, revenue management, and payment solutions provider CSG, where he served as Executive Vice President and Division President. Eric is passionate about building, selling, and delivering great software that creates awesome customer experiences. He holds an MBA from Santa Clara University Leavey School of Business as well as a Bachelor of Science in Marketing from San Jose State University.

Björn Willemsens
Managing Partner, PAGE-37

Björn is founding partner at PAGE-37 and previously an Associate within the Pricing and Profitability Management competence center of Monitor Deloitte in Belgium and Switzerland. Throughout his career, Björn is active as a consultant in the domain of Commercial Excellence. His key areas of expertise include Customer Management Strategy, Sales Force Management, Pricing and Profitability Management and Entrepreneurship.

He has demonstrated top level analytical and tactical skills which, combined with a high level of pragmatism, lead to successful process reengineering and strategy implementations. He acts as a lead member of the European Pricing and Profitability Management Community. As such, he drives the further development of pricing methodologies and market awareness. He is a regular guest speaker at conferences. Bjorn is a professional coach and trainer and has extensive experience in workshop facilitation and interviews. His mother tongue is Dutch, and he is fluent in English and French.

Sharatha Dorbala
Sharath Dorbala
Chief Product and Technology Officer

Sharath Dorbala brings over two decades of experience in technology and product leadership roles, Sharath has a proven track record of driving innovation and delivering customer-centric solutions. Prior to joining Vendavo, His previous roles include CEO of Vindicia, a subscription billing platform serving digital media and entertainment businesses where he led the business through record growth and held senior executive and Product Management positions at industry-leading companies such as Amdocs, Conga and Oracle where he successfully led teams to develop and implement cutting-edge products in Customer Management, CPQ, Order Management and Fintech / Payment solutions. Sharath’s expertise spans across Large scale mission critical systems, SaaS, Enterprise software and more recently artificial intelligence where he served as an advisor to AI startups such as Picquora serving Auto and tire industry, DoddlAi in eCommerce and Kaytoons in educational content for children. Sharath holds a MS in Information Systems from Northeastern University and an MS in Economics and Management from BITS Pilani, India.

Details

  • Venue: Hyatt Regency Amsterdam
  • Dates and Times: October 14th, 5:00 PM to October 16th, 1:00 PM
  • Accommodation: Hyatt Regency Amsterdam (€329, excl. taxes). The rate is valid for Oct 14-16. Booking link is received upon registering for the event
  • Questions: We are here to help, if you have any questions, send an email to jthornblom@vendavo.com

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