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Price Optimization that drives growth and profitability.

Make faster, more confident pricing decisions while improving margin performance at scale.

Price optimization combines AI‑generated guidance with business-defined policies to produce clear pricing thresholds that can be embedded into quoting workflows. This blend of data science and commercial expertise ensures consistent, real-time pricing decisions that accelerate deal velocity and improve win rates.

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Explore Vendavo Pricing
Overview Margin Leakage Price Management Price Optimization Deal Guidance Agreements Quoting Rebates & Incentives Actionable Sales Insights

Reveal customer value and willingness-to-pay.

Many organizations lack clarity on how different customers perceive value, why willingness‑to‑pay varies across segments, and which attributes drive price acceptance. This creates inconsistent or overly simplistic pricing strategies that fail to capture real market opportunity. Modern price optimization uses artificial intelligence, machine learning, and statistical models to explain variation across customers, products, and transactions—revealing the true drivers behind purchasing behavior and enabling more accurate target, floor, and stretch price ranges.

Replace guesswork with consistent pricing guidance.

When pricing depends on spreadsheets, tribal knowledge, or disconnected tools, inconsistency spreads across products, regions, and sales teams. AI‑powered analysis and machine‑learning‑derived guidance bring objectivity and consistency by identifying patterns humans can’t see. Combined with business rules and expert-defined guardrails, this guidance ensures every quote aligns with strategy while reducing unnecessary discounting.

Protect margin without slowing deal velocity.

Without reliable insights, sellers often over‑discount or misread price sensitivity. AI and machine learning evaluate price response, risk, and revenue‑profit tradeoffs so organizations can identify where margin can be captured without raising the chance of losing business. Business expertise layered through custom rules ensures recommendations remain both data‑driven and commercially practical.

Discover:

Vendavo Pricing.

Even strong strategies fall short if they fail to reach the front line. Stop margin leakage at its source by turning pricing complexity into tangible advantage.
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Struggling With Inconsistent Pricing?
See How AI Price Optimization Works.

Price optimization combines AI‑generated guidance with business-defined policies to produce clear pricing thresholds that can be embedded into quoting workflows. This blend of data science and commercial expertise ensures consistent, real-time pricing decisions that accelerate deal velocity and improve win rates.
Explore Vendavo Pricing

Dell Technologies

Dell needed to fix pricing inefficiencies to boost win rates and profitability.

Dell Transforms Pricing to Accelerate Quotes and Increase Global Profitability

100+ bps

100 basis points of margin improvement

4-hour quote turnaround

Increased deal velocity for 90% of deals

Improved sales effectiveness

Compensation linked to optimal pricing

The Challenge

Dell faced significant pricing inefficiencies across vast product lines and global markets. They needed a more strategic, data‑driven pricing approach to improve win rates, increase profitability, and accelerate time‑to‑quote performance.

The Approach

Dell secured C‑suite alignment and rebuilt its pricing process around strategic optimization rather than margin‑based formulas. Vendavo enabled faster quoting, data‑driven reporting, and guided pricing to improve efficiency and sales effectiveness.

Arunkumar Narayana

Senior Vice President, Compute and Networking Product Management

“90% of our quotes are going out within 4 hours and 75% of our quotes don’t require any pricing approval… Huge efficiency improvements.”
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AI-driven price optimization brings clarity to complex enterprises.

Smarter, faster pricing experienced as a single platform.

Pricing teams buried in manual analysis

AI Pricing Assistants automate pattern detection to pinpoint margin leakage, reducing manual effort and enabling teams to focus on strategy.

Disconnect between margin strategy to frontline execution

Data‑driven analytics translate strategy into practical pricing thresholds sellers can act on, supported by business rules that ensure consistency across all quotes.

Sales lacks confidence in price guidance

AI assistants analyze commercial data, deal context, and market signals to deliver real-time guidance that speeds approvals, improves deal confidence, and keeps pricing aligned with strategy.

Pricing strategy cannot navigate commercial complexity

Machine learning identifies cost changes, competitive dynamics, and revenue‑margin tradeoffs, helping organizations adapt pricing to fast‑changing market conditions.

Stale pricing agreements erode margin over time

AI continuously analyzes market, cost, and deal signals to identify outdated pricing and recommend timely adjustments that keep agreements aligned with current conditions and margin goals.

“Huge improvements in our margin delivery, and when you think of a $60 billion company and you’re talking about 100-plus basis points of margin, that’s a lot of money to take to the bank.”

Arunkumar Narayanan | Senior Vice President Compute and Networking Product Management, Dell Technologies
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Capture more value, systematically.

Create undeniable impact across your complex organization.
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value with Vendavo.

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Webinars

Live sessions with Vendavo experts exploring how pricing, quoting, and rebates turn commercial complexity into measurable margin advantage.

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Events

In-person gatherings where commercial leaders exchange practical insight on capturing value systematically across pricing, sales, and rebates.

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Whitepapers & eBooks

Structured guides and in-depth perspectives that unpack the mechanics of pricing sophistication, AI-driven decision making, and the systems required to protect and grow margins.

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Blogs

Regular commentary from practitioners working inside pricing, quoting, and rebate management, sharing clear-headed insight on real commercial challenges.

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Case Studies

Real examples of organizations turning complexity into advantage with Vendavo, delivering traceable decisions and measurable margin improvement.

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Data Sheets

Solution overviews that explain how Vendavo unifies pricing, quoting, and rebates to help enterprises capture value systematically.

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Tools & Value Calculators

Interactive tools that turn commercial insight into action, helping leaders understand their businesses’ unique opportunity for better pricing, quoting, and rebate strategies.

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Videos

Short, focused perspectives on how modern pricing, quoting, and rebate strategies turn commercial complexity into measurable advantage.

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Glossary

A clear reference to the essential concepts behind margin improvement; designed to help teams build shared understanding across commercial functions.

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