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Every deal. Every negotiation. Guided with confidence.

Make faster, more confident pricing decisions while improving margin performance at scale.

Deal guidance and negotiation become more complex when sellers lack clear pricing direction. Without data-driven guidance, teams rely on instinct, increasing discounting, slowing approvals, and putting margins at risk. AI-driven price guidance, win-probability insights, and structured guardrails help sellers negotiate confidently while protecting profitability.

Overview Margin Leakage Price Management Price Optimization Deal Guidance Agreements Quoting Rebates & Incentives Actionable Sales Insights

Remove the guesswork in pricing negotiations.

Many organizations lack clarity on how different customers perceive value, why willingness‑to‑pay varies across segments, and which attributes drive price acceptance. This creates inconsistent or overly simplistic pricing strategies that fail to capture real market opportunity. Modern price optimization uses artificial intelligence, machine learning, and statistical models to explain variation across customers, products, and transactions—revealing the true drivers behind purchasing behavior and enabling more accurate target, floor, and stretch price ranges.

Optimize every deal to hit margin goals.

When pricing depends on spreadsheets, tribal knowledge, or disconnected tools, inconsistency spreads across products, regions, and sales teams. AI‑powered analysis and machine‑learning‑derived guidance bring objectivity and consistency by identifying patterns humans can’t see. Combined with business rules and expert-defined guardrails, this guidance ensures every quote aligns with strategy while reducing unnecessary discounting.

Guardrails control over-discounting.

Without reliable insights, sellers often over‑discount or misread price sensitivity. AI and machine learning evaluate price response, risk, and revenue‑profit tradeoffs so organizations can identify where margin can be captured without raising the chance of losing business. Business expertise layered through custom rules ensures recommendations remain both data‑driven and commercially practical.

Discover:

Vendavo Pricing.

Slow approvals and unclear pricing thresholds stall negotiations. Automate approvals and pricing exceptions so deals move faster. Sellers gain immediate visibility into thresholds and approval paths, accelerating deal cycles without sacrificing governance.
Explore Vendavo Pricing

Price every deal with confidenceHow it works.

Vendavo Pricing analyzes historical deals, market conditions, and customer behavior to deliver real‑time price guidance. Sellers receive optimal price ranges, win‑probability insights, and clear discount guardrails, helping them negotiate with confidence while protecting margin.

Explore Vendavo Pricing
Corning Optical Communications
Managing 200,000 SKUs using a limited analytics system requiring specialists to operate.

Corning Optical Upgrades Pricing Optimization for Big Financial Gains

$10 Million

Positive Financial Impact in 1 Year

The Challenge

Corning managed more than 200,000 SKUs requiring pricing, analysis, and optimization, but their internally developed analytics system was limited and usable only by licensed specialists. Facing an aging, inflexible, and costly data warehouse, the company turned to Vendavo for a faster, expertly guided implementation.

The Approach

Corning implemented the Vendavo Pricing and users can now quickly access and easily manipulate the data to drill down on the attributes and measures that help them make quick business decisions. Now, Corning’s pricing and sales teams can focus on strategy and execution, rather than technology.

Ken Foret

Manager, Pricing Enablement

“Visibility into pricing and margin patterns through Vendavo dashboards gives us better information to make smarter, faster decisions. As marketplace conditions or inputs change, we can adjust more quickly.”

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Explore Vendavo’s deal guidance and negotiation solutions.

Vendavo helps B2B companies negotiate more profitable deals, faster and expand customer relationships.

Slow quote approval times

CPQ automates approval workflows and pricing guardrails, enabling faster deal cycles without sacrificing governance.

Lack of intelligence when negotiating

Analytics surface win probability, price performance, and margin impact so teams negotiate deals using real-time insights instead of guesswork.

Missed cross-sell opportunities

AI-powered recommendations suggest relevant products and bundles during quoting, helping sales expand wallet share.

Internal pricing approval friction

AI-generated price guidance, automated approvals, and analytics are embedded directly in the quote workflow so sales reps spend less time chasing answers and more time negotiating profitable deals.

“Vendavo has been a game-changer for our team at Emerson. It’s user-friendly interface and systems integration make it easy for us to navigate and analyze data.”

Catherine Hedermann | Global Business Excellence Manager, Emerson
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Capture more value,systematically.

Create undeniable impact across your complex organization.
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Harness deep B2B expertise.

Explore how your industry is capturing greater 
value with Vendavo.

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Vendavo Voice

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Webinars

Live sessions with Vendavo experts exploring how pricing, quoting, and rebates turn commercial complexity into measurable margin advantage.

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Events

In-person gatherings where commercial leaders exchange practical insight on capturing value systematically across pricing, sales, and rebates.

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Whitepapers & eBooks

Structured guides and in-depth perspectives that unpack the mechanics of pricing sophistication, AI-driven decision making, and the systems required to protect and grow margins.

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Blogs

Regular commentary from practitioners working inside pricing, quoting, and rebate management, sharing clear-headed insight on real commercial challenges.

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Case Studies

Real examples of organizations turning complexity into advantage with Vendavo, delivering traceable decisions and measurable margin improvement.

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Data Sheets

Solution overviews that explain how Vendavo unifies pricing, quoting, and rebates to help enterprises capture value systematically.

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Tools & Value Calculators

Interactive tools that turn commercial insight into action, helping leaders understand their businesses’ unique opportunity for better pricing, quoting, and rebate strategies.

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Videos

Short, focused perspectives on how modern pricing, quoting, and rebate strategies turn commercial complexity into measurable advantage.

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Glossary

A clear reference to the essential concepts behind margin improvement; designed to help teams build shared understanding across commercial functions.

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