Command pricing across every product, customer, and channel — from a single, AI-powered platform built for complexity.
Disconnected spreadsheets, regional processes, and outdated systems make pricing inconsistent and slow to manage. Vendavo centralizes pricing strategy where teams can set, manage, and control global and local prices with confidence. Gain a unified foundation for governance, collaboration, and execution, ensuring pricing strategies are applied consistently across your products, markets, regions, channels, and customers while adapting quickly to changing market conditions.
Many companies have pricing data but lack the tools to translate it into meaningful commercial decisions. Transform complex transaction data into clear insights across customers, products, regions, and channels. Interactive analytics, dashboards, and proven playbooks help teams quickly identify revenue opportunities, margin risks, and pricing inconsistencies, empowering pricing leaders to move from reactive analysis to proactive strategy and performance improvement.
Move from static price lists to continuous optimization. Use transaction signals, market inputs, and elasticity modeling to recommend price moves by product, customer segment, and channel. Test scenarios to understand the tradeoffs between margin and volume, then deploy changes with guardrails like floors, thresholds, and approvals. This helps teams raise realized prices where value is underpriced, stay competitive where needed, and improve margin sustainably across thousands or millions of price points.
Operationalize pricing strategies through configurable rules, formulas, and governance controls. Instead of managing pricing updates manually, teams define pricing logic once and apply it consistently across products, regions, and customer segments.
As market conditions shift, pricing leaders can quickly update rules and deploy changes across thousands or millions of price points. This ensures every product and transaction reflects current strategy while maintaining pricing discipline, transparency, and alignment across distributed commercial teams.
Analyzes data, customer attributes, and product characteristics to identify market-aligned price guidance, including floor, target, and stretch recommendations. Guidance reflects how customers perceive value and what they are willing to pay across different products, volumes, and purchasing conditions.
Help sellers negotiate effectively while protecting profitability. Pricing teams maintain strategic control by adjusting segmentation logic and policies, ensuring price guidance reflects both data-driven insights and real-world commercial expertise.
Transaction data holds the key to revealing how customers respond to price changes. Informed by transaction, product and customer data and price elasticity modeling, help pricing teams understand how pricing decisions influence demand, revenue, and margin performance in traditional, ecommerce, and digital sales environments.
Teams can simulate pricing scenarios to test how price adjustments impact volume, competitiveness, and profitability before deploying changes. This allows organizations to optimize prices, respond faster to market shifts, and confidently balance growth with margin protection across all channels.
Analyze how price changes, product mix, and sales volumes influence revenue and margin performance. Instead of relying on manual approaches and spreadsheets, teams are equipped with automated analysis that reveals the underlying drivers behind financial results.
This deeper visibility allows pricing and finance teams to quickly understand whether margin changes come from price adjustments, product mix shifts, or volume fluctuations. With these insights, organizations can respond faster and prioritize the pricing actions that deliver the greatest financial impact.
Transform large volumes of transaction data into interactive dashboards and visual analytics designed specifically for pricing teams. Leaders can quickly analyze profitability across customers, products, regions, and channels without relying on complex manual reports.
These insights help pricing leaders identify revenue opportunities, monitor pricing compliance, and track the performance of pricing strategies over time. By giving stakeholders a shared view of pricing performance, organizations improve alignment and make faster, more informed commercial decisions.
AI Assistants bring conversational intelligence into pricing workflows, allowing teams to explore pricing performance using natural language interface. Users instantly surface insights about margin trends, discount patterns, or pricing opportunities across millions of transactions.
Manage list prices, customer agreements, and channel prices in one governed workflow—from creation to approval to publish. Standardize how changes are requested, validated, and communicated, with full auditability and clear ownership.
With effective-dating and controlled rollouts, teams can execute price increases, regional updates, and contract renewals on time—without breaking downstream systems or creating pricing exceptions that erode margin.
Identify where to raise, hold, or lower prices using optimization models that learn from transactions, competitive positioning, and customer response signals. Generate price recommendations at scale—by SKU, segment, and region—while enforcing business constraints like floors, ceilings, rounding, and change limits.
Combine recommendations with scenario simulation to understand the revenue and margin impact before publishing updates. This turns optimization into a repeatable, governed process—not a one-time analytics exercise.
Guilherme Nosé | Pricing Coordinator
Decades earning trust as the leader in commercial excellence.
Choosing pricing software is a major decision. You need a product that will handle dynamic pricing scenarios and provide targeted solutions without causing operational headaches. Below, we address commonly asked questions on how Vendavo Pricing works and the overall value it delivers.
What outcomes can organizations expect from Vendavo?
How does price optimization support negotiated B2B deals?
Generate intelligent price guidance that helps sales teams negotiate profitable deals. The platform analyzes historical transaction data, customer attributes, and product characteristics to identify meaningful pricing segments and willingness-to-pay signals.
Based on this analysis, it calculates target, floor, and stretch prices that guide negotiations while protecting profitability. Sellers enter conversations with clear pricing boundaries and confidence, while pricing teams retain governance through policies and business rules. This approach improves pricing consistency, reduces unnecessary discounting, and helps organizations win more profitable deals.
How does Vendavo enable sales teams with better pricing?
How does Vendavo use AI in its Pricing solution?
How does Vendavo support complex product portfolios?
B2B manufacturers and distributors often manage thousands or millions of SKUs, each with different pricing structures, customer agreements, and market conditions. Vendavo is built to scale pricing strategies across large and complex portfolios without sacrificing governance or visibility. Pricing teams can apply rules, segmentation, and pricing strategies across entire product catalogs while maintaining flexibility to adjust for regional or customer-specific conditions. This enables organizations to maintain consistent pricing strategies while managing the complexity of global operations.
See the platform in action. The Vendavo Demo Series showcases how organizations capture more margin and revenue through a unified pricing, quoting, and rebates platform. Each session includes a live product demonstration and Q&A with our in-house experts, so you can explore the platform, pressure-test the logic, and get clear answers to complex questions.
