Digital Pricing Transformation: Driving Better Margins In B2B
How is digital pricing transformation powering B2B pricing excellence?
Preparing for Rising Inflation: 5 Ways Pricing Discipline Will Protect Your Bottom Line
Here are the key measures you need to take to make it happen.
Digital Pricing Transformation & the Pursuit of B2B Pricing Excellence
We comment on McKinsey’s observations about the need for new pricing tools and approaches.
Change Management, Part 2: The Importance of Internal Alignment on Pricing
Getting everyone on the same pricing page can make all the difference.
Get Your Price Optimization Project Moving With ‘The Expert Salesperson’
If everyone was an expert on everything no one would make mistakes.” – Ben Franklin, 1785 If you put a bunch of pricing professionals in a room, one thing they’d all agree on is that replacing manual or Excel based pricing systems with price optimization software would lead to substantial revenue gains and measurable profit […]
All Things In Constant Flux: Dynamic Pricing
Uncertainty. Impact. Change. Speed. Risk. Loss. Fear and anxiety have taken over the comfort zone of our personal lives. Throughout the pandemic, making any simple decision has been a difficult, if not nearly an impossible balancing act if we want to frame them within a short/medium/long term perspective. We’re all in this unrecognizable survival mode […]
How to Avoid Price Optimization Pitfalls
If you’re reading this, you’re probably wondering why some dude on the internet whose company sells price optimization software is going to throw cold water on price optimization. Honestly, I’m wondering about it too, and whether I can sneak it past the editors and management. (I guess if you ARE reading this, they didn’t catch […]
If You Want to Transform Pricing, You Need to Assess Your Pricing Culture
Any transformation demands a cultural transformation. This is especially true with pricing. A cultural transformation is the only way to evolve mindset and embed pricing processes into the fabric of an organization. Most pricing transformations do a good job of addressing the technical and process side of pricing. While this is a good start, it […]
The Opportunity in Value-Based Pricing
Does this sound familiar? A Pricing Fairy Tale An ambitious, recent college grad starts their first pricing job. In week one, they are told to dive into the pricing project for which they were hired: to implement a dramatic change in the company’s pricing strategy. After studying the status quo and learning the layout of […]
Align Your Pricing Software Capabilities with Your Business Model
Price is the top profitability lever any organization can leverage. When aligned with customers’ willingness to pay, price also plays a key role in the delivery of premier customer experiences and inevitable brand loyalty. Further still, custom pricing initiatives go a long way in solidifying customer intimacy strategies. But just as one-size-fits-all pricing fits no […]