Introducing Vendavo AI: Embedded Intelligence for Profitable Growth
AI is no longer optional, it’s the key to protecting margins and accelerating growth. Vendavo AI is embedded across Pricing, Quoting, and Incentives, turning complexity into measurable results.
How to Create a Competitive Pricing Strategy – with Definitions, Examples, and Benefits
A competitive pricing strategy can entice new consumers and give your business a competitive edge. Here’s how it works.
How to Implement a Discount Pricing Strategy
In the high-stakes world of B2B sales, discount pricing can make or break deals worth millions. What separates successful enterprises from struggling competitors isn’t just offering discounts; it’s knowing when, how, and to whom those price reductions deliver maximum value. The difference between strategic discounting and desperate price-cutting often determines whether businesses build lasting partnerships or erode their market position entirely.
SPA Pricing & SPA Rebate Execution Best Practices
SPA pricing or special pricing agreement programs are valuable tools for manufacturers. Learn about SPA processes and best practices.
Price Erosion: Causes, Impact, and Strategies to Combat It
Price erosion silently threatens businesses across every industry, gradually chipping away at profit margins and competitive positioning. This downward pressure on pricing doesn’t happen overnight—it develops slowly until healthy margins quietly slip away. For B2B companies especially, understanding and combating price erosion has become essential for sustainable growth and market leadership.
Willingness to Pay: Understanding WTP & Using it For Optimal Pricing
What is willingness to pay and what factors influence it? Set effective prices with a deeper understanding of customers’ willingness to pay.
What Analysts Are Saying About the CPQ Market – And What It Means for B2B Manufacturers and Distributors
New reports from Gartner, Forrester, and IDC are highlighting key trends shaping the future of Configure, Price, Quote (CPQ) solutions. Eric Carrasquilla, CEO at Vendavo, explores long-term deal negotiation, AI-driven pricing, omnichannel sales, and cloud-based architectures – and why selecting the right CPQ solution is more critical than ever.
How to Use Price-Volume-Mix to Stay Ahead of Tariffs
Want to protect your margins in the face of tariffs and rising costs? Paul Sansom, Business Consultant at Vendavo, breaks down how Price-Volume-Mix (PVM) analysis helps businesses quickly identify profitability shifts, analyze revenue changes, understand cost drivers, and make smarter pricing decisions.
10 Pricing Trends to Boost Profit and CX
Vendavo’s Pricing Excellence Report and Outlook 2024 surveyed the industry’s top pricing professionals for their views on pricing talent, maturity, challenges, models, and more. Morgan Short, Director of Content & Web Strategy covers some of the highlights from the research and unpacks how organizations can build their pricing strategy, bridge the C-suite gap, quantify pricing impact, and embrace AI’s influence.
How to Respond to Tariffs in Manufacturing and Distribution to Stay Profitable
As the new administration signals potential tariff hikes, manufacturers and distributors must act now to safeguard profitability. From pricing strategies to supply chain resilience, Emily Magyar, Partner Marketing Manager, shares Vendavo’s best tips for preparing.