Price Erosion: Causes, Impact, and Strategies to Combat It
Price erosion silently threatens businesses across every industry, gradually chipping away at profit margins and competitive positioning. This downward pressure on pricing doesn’t happen overnight—it develops slowly until healthy margins quietly slip away. For B2B companies especially, understanding and combating price erosion has become essential for sustainable growth and market leadership.
Willingness to Pay: Understanding WTP & Using it For Optimal Pricing
What is willingness to pay and what factors influence it? Set effective prices with a deeper understanding of customers’ willingness to pay.
What Analysts Are Saying About the CPQ Market – And What It Means for B2B Manufacturers and Distributors
New reports from Gartner, Forrester, and IDC are highlighting key trends shaping the future of Configure, Price, Quote (CPQ) solutions. Eric Carrasquilla, CEO at Vendavo, explores long-term deal negotiation, AI-driven pricing, omnichannel sales, and cloud-based architectures – and why selecting the right CPQ solution is more critical than ever.
How to Use Price-Volume-Mix to Stay Ahead of Tariffs
Want to protect your margins in the face of tariffs and rising costs? Paul Sansom, Business Consultant at Vendavo, breaks down how Price-Volume-Mix (PVM) analysis helps businesses quickly identify profitability shifts, analyze revenue changes, understand cost drivers, and make smarter pricing decisions.
10 Pricing Trends to Boost Profit and CX
Vendavo’s Pricing Excellence Report and Outlook 2024 surveyed the industry’s top pricing professionals for their views on pricing talent, maturity, challenges, models, and more. Morgan Short, Director of Content & Web Strategy covers some of the highlights from the research and unpacks how organizations can build their pricing strategy, bridge the C-suite gap, quantify pricing impact, and embrace AI’s influence.
How to Respond to Tariffs in Manufacturing and Distribution to Stay Profitable
As the new administration signals potential tariff hikes, manufacturers and distributors must act now to safeguard profitability. From pricing strategies to supply chain resilience, Emily Magyar, Partner Marketing Manager, shares Vendavo’s best tips for preparing.
How to Overcome Data Silos for Unified Pricing Strategies
Are data silos holding your pricing strategies back? Kamal Sabnani, Head of Data Science at Vendavo, explores how fragmented data impacts decision-making, customer trust, and profitability – plus how to break down silos for unified pricing success. Learn how integrated data drives consistency, smarter decisions, and stronger customer relationships, and discover the tools that make it all possible for a competitive advantage.
How Data Quality Impacts Price Optimization
Don’t let bad data hold you back. Data quality is the cornerstone of effective price optimization. Kamal Sabnani, Head of Data Science at Vendavo, explores how clean, accurate data drives precise pricing decisions, improves profitability, and enhances customer satisfaction – including the critical areas where data quality impacts pricing and the steps to ensure your data is ready to unlock your pricing strategies’ full potential of your pricing strategies.
How to Improve Profit Margin in a B2B Environment
Profit margins are a critical driver of success for B2B businesses. While revenue growth often gets the spotlight, healthy margins ensure that growth translates into lasting profitability. Your profit margin—the percentage of revenue left after covering all costs—reveals much about your company’s financial health and operational efficiency. In the B2B sector, where pricing is complex and relationships are built for the long term, protecting and optimizing margins is essential for staying competitive and achieving sustainable growth. Mitch Lee, Profit Evangelist at Vendavo, explains how businesses that focus on margin optimization often gain a stronger foothold in the market, improve operational resilience, and maintain their competitive edge. With the right strategies in place, you can set the foundation for long-term success.
2025 Predictions: Economic Trends We’re Watching
Key forces are set to shape the year ahead, from steady economic growth and controlled inflation to the transformative role of AI in business and strategic pricing actions. Mike Slavin, Business Consultant at Vendavo, explores how global events and evolving business strategies might impact your bottom line, plus gives you a roadmap for navigating uncertainty and seizing opportunities in 2025.