How to Navigate Complex B2B Structures as a Pricer

There’s no lack of complexity in B2B organizations. In this article, Kalle Aerikkala, Business Consultant at Vendavo, unpacks how you can navigate B2B complexity by segmenting products, customers, markets, and prices.

Artificial Intelligence

Artificial intelligence seeks to copy the skills and abilities of a human mind, using computers. Learn how it helps optimize your business operations.

Sales Enablement

Sales enablement is a strategy aimed at improving the productivity of a sales team, and therefore boosting profitability for a company.

Predictive Sales Analytics

Predictive sales analytics uses algorithms, patterns in historical data, and machine learning to anticipate future outcomes as they relate to sales.

Margin Management

Margin management measures and increases a customer’s expansion over time towards long-term, sustainable profit growth.

Guided Selling

Guided selling gives buyers a helping hand as they navigate the buying process. It provides all the information and advice buyers need to help them make the right decision.

Customer Profitability Analysis

Customer profitability analysis is a method widely used by companies hoping to gain a better understanding of how much revenue each customer, or group of customers, generates.