The Untapped Potential of Rebates for Distributors
Learn the benefits of effective rebate programs for distribution firms and how to get started with one in this article by Mike Slavin, Business Consultant at Vendavo.
How to Navigate Complex B2B Structures as a Pricer
There’s no lack of complexity in B2B organizations. In this article, Kalle Aerikkala, Business Consultant at Vendavo, unpacks how you can navigate B2B complexity by segmenting products, customers, markets, and prices.
Vendavo Acquires Market Medium, a Cloud-Based Rebate and Channel Management Solution Provider
Strengthen market position through acquisition that expands pricing capabilities
The impact of inflation: From businesses to consumers
Inflation is healthy in small doses, but what happens when it spikes?
Artificial Intelligence
Artificial intelligence seeks to copy the skills and abilities of a human mind, using computers. Learn how it helps optimize your business operations.
Sales Enablement
Sales enablement is a strategy aimed at improving the productivity of a sales team, and therefore boosting profitability for a company.
Predictive Sales Analytics
Predictive sales analytics uses algorithms, patterns in historical data, and machine learning to anticipate future outcomes as they relate to sales.
Margin Management

Margin management measures and increases a customer’s expansion over time towards long-term, sustainable profit growth.
Guided Selling
Guided selling gives buyers a helping hand as they navigate the buying process. It provides all the information and advice buyers need to help them make the right decision.
Customer Profitability Analysis
Customer profitability analysis is a method widely used by companies hoping to gain a better understanding of how much revenue each customer, or group of customers, generates.