Denver, CO — August 25, 2025 — Vendavo, a global leader in B2B pricing, selling, and rebate management solutions, today announced two key executive appointments designed to accelerate growth and enhance customer value.
Ron Gupta has joined Vendavo as Chief Revenue Officer (CRO), bringing more than two decades of experience leading high-performing teams and scaling global revenue operations across sales, marketing, customer success, and partner ecosystems. Most recently, he served as CRO at EvolutionIQ, where he guided the company through a period of rapid expansion and a successful exit. His prior leadership roles include Ushur, Conga, Zephyr, TIBCO, and Pegasystems.
“Ron is a proven revenue leader with a track record of driving transformational growth,” said Eric Carrasquilla, CEO of Vendavo. “His ability to unify go-to-market functions and deliver measurable outcomes for customers and partners makes him an outstanding addition to our leadership team.”
In addition, Vendavo has appointed Marcus Shutta as Chief Customer Officer (CCO) following his successful tenure as interim CCO. In this role, Marcus will continue to advance Vendavo’s customer-first strategy, strengthening customer-facing operations and ensuring clients achieve long-term value from their investments.
During his time as interim CCO, Marcus established operational discipline, elevated customer engagement practices, and fostered a culture of accountability and collaboration across teams. His leadership has been pivotal in enhancing how Vendavo partners with customers to achieve business outcomes.
“Marcus has already proven himself to be an exceptional leader with a clear vision for the customer journey,” said Carrasquilla. “His appointment underscores our commitment to ensuring customer success is at the center of everything we do.”
These strategic additions to Vendavo’s executive team reflect the company’s ongoing focus on growth, innovation, and delivering market-leading solutions that drive profitability for enterprise manufacturers and distributors worldwide.
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About Vendavo
Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo’s solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world’s most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.
Vendavo is headquartered in Denver, with offices in Czech Republic, India, and Sweden. For more information, please visit http://www.vendavo.com.