Choosing the Right Pricing Strategy for Spare Parts
Choose the best pricing strategy for the aftermarket and spare parts industry. Discover different pricing models and factors to consider.
Price Optimization: Why It’s Important and Models That Work
What is price optimization? Why is it important? Is it right for your organization?
How Organizations Price: 2023 Pricing Excellence Report Reveals New Shifts
Vendavo and Copperberg’s 2023 Pricing Excellence Report and Outlook 2023 found the importance of pricing management has grown considerably. Mitch Lee analyzes the results and begs the question, how does your organization stack up?
How to Set Prices Using Product, Market, and Price Structures
Setting the right price is tricky. Discover how to optimally set prices using B2B product, market, and price structures.
How to Navigate Complex B2B Structures as a Pricer
There’s no lack of complexity in B2B organizations. In this article, Kalle Aerikkala, Business Consultant at Vendavo, unpacks how you can navigate B2B complexity by segmenting products, customers, markets, and prices.
Creating Organizational Glue Around Pricing with Margin Bridge Analysis
Kalle Aerikkala illustrates how Margin Bridge Analysis can help create organizational glue around pricing.
How to Organize Your Pricing Function for Optimal Efficiency
What is the role of pricing in your organization? Does pricing act as an expert resource or a center of excellence? Is the pricing function responsible for developing pricing as a key business capability, or does it exist to approve proposed pricing? In this article Kalle Aerikkala, Business Consultant at Vendavo, illustrates considerations you should make to help you decide where to situate your pricing function and how to organize it.
The Advantages of Managing Complexity by Investing in Pricing Technology
Complexity is compounding around us. Key to managing this complexity is by investing in pricing technology. Stephan Liozu, Ph.D. highlights the benefits.
Complexity in Pricing
In this article, Stephan M. Liozu, Ph.D, Founder & Disruptor, highlights different types of business complexity and provides tips for managing complexity to transform it into a competitive advantage.
Vendavo’s 3 Key Takeaways from the 2022 Gartner® Market Guide for B2B Price Optimization and Management Software
Gartner recently released its 2022 Market Guide for B2B Price Optimization and Management (PO&M) Software. Vendavo’s VP of Product Marketing and Profit Evangelist, Mitchell D Lee highlights three key takeaways about what you can learn from the report.