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Category: Pricing

Spare Parts Price Optimization

Spare parts price optimization is a key factor in aftermarket business, but how can you make sure you get the process right? In this article, Kalle Aerikkala, Business Consultant at Vendavo, explains everything you need to know to get your spare parts in front of the right customers at the right price exactly when they need them.

5 Commercial Excellence Predictions for 2024

We’re almost into 2024, and our analyst expects big transformations on the global economic, pricing, collaboration, and technological scales. In this blog post, Kalle Aerikkala, Business Consultant at Vendavo, explains how businesses will need to adapt through enhanced collaboration, agility, and innovative technologies to navigate a dynamic landscape.

Drive More Revenue with AI? Yes, Please.  

Artificial intelligence is here to stay, and it’s already having huge impacts on business operations. This article by Mike Bernard, Chief Marketing Officer at Vendavo, explores the seemingly endless possible AI applications and use cases across the functions of sales, marketing, customer service, and customer support – particularly how organizations can drive more revenue with AI.

Demonstrating the Value of Pricing Transformation

Pricing transformation projects might seem daunting, but the time and effort is worth it – especially if you can get executive and stakeholder buy-in before, during, and after implementing pricing technology. In this article, Chris Kennedy-Sloane, Business Consultant at Vendavo, explains what goes into a pricing transformation, the pitfalls that often derail the process, and why the potential business benefits are well worth the effort.

Making Your Pricing Strategy Profitable Across Your Organization 

Most of the economic challenges of the last few years have been resolved in Q3 2023, but many are still impacting the pricing strategies and tactics businesses use to maximize revenue and profits. In this article, Mike Slavin, Business Consultant at Vendavo, shares steps pricing professionals can take to stay afloat in today’s choppy economic seas. 

Price Sensitivity vs. Price Elasticity: How to Choose the Right Algorithm for Your Pricing Guidance

Artificial intelligence and algorithmic optionality in pricing guidance play a key role in profitability. Understanding this gives your organization a competitive advantage, but you’ll want to begin using them as soon as possible to remain ahead of your competition. In this article, Aneesa Needel, Senior Product Marketing Manager at Vendavo, explains the difference between price elasticity and sensitivity in B2B and how to use them to optimize your pricing strategy.