Why Is Profitability Analysis So Important?
What is profitability analysis and why is it so important for companies to understand? This article breaks down those questions and illustrates important profitability ratio analysis metrics to monitor.
Best Practices for B2B Price Rebates and Incentives
Get a comprehensive overview of common types of B2B rebates, use cases, tips for rebate utilization, and administrative challenges.
Top CPQ Software Solutions
There are many definitions for the Configure-Price-Quote (CPQ) process, and that can make understanding it – and the solutions supporting it – confusing. In this article, Kalle Aerikkala, Business Consultant at Vendavo, explains what to look for in a CPQ software option, the features and questions that can help with decision-making, and how to decide between the top CPQ solutions providers.
10 Pricing Trends to Boost Profit and CX
Vendavo’s Pricing Excellence Report and Outlook 2024 surveyed the industry’s top pricing professionals for their views on pricing talent, maturity, challenges, models, and more. Morgan Short, Director of Content & Web Strategy covers some of the highlights from the research and unpacks how organizations can build their pricing strategy, bridge the C-suite gap, quantify pricing impact, and embrace AI’s influence.
How to Overcome Data Silos for Unified Pricing Strategies

Are data silos holding your pricing strategies back? Kamal Sabnani, Head of Data Science at Vendavo, explores how fragmented data impacts decision-making, customer trust, and profitability – plus how to break down silos for unified pricing success. Learn how integrated data drives consistency, smarter decisions, and stronger customer relationships, and discover the tools that make it all possible for a competitive advantage.
How Data Quality Impacts Price Optimization

Don’t let bad data hold you back. Data quality is the cornerstone of effective price optimization. Kamal Sabnani, Head of Data Science at Vendavo, explores how clean, accurate data drives precise pricing decisions, improves profitability, and enhances customer satisfaction – including the critical areas where data quality impacts pricing and the steps to ensure your data is ready to unlock your pricing strategies’ full potential of your pricing strategies.
How to Improve Profit Margin in a B2B Environment

Profit margins are a critical driver of success for B2B businesses. While revenue growth often gets the spotlight, healthy margins ensure that growth translates into lasting profitability. Your profit margin—the percentage of revenue left after covering all costs—reveals much about your company’s financial health and operational efficiency. In the B2B sector, where pricing is complex and relationships are built for the long term, protecting and optimizing margins is essential for staying competitive and achieving sustainable growth. Mitch Lee, Profit Evangelist at Vendavo, explains how businesses that focus on margin optimization often gain a stronger foothold in the market, improve operational resilience, and maintain their competitive edge. With the right strategies in place, you can set the foundation for long-term success.
Advanced PVM Analysis for Pricers and Sellers
Why is the granularity of in-depth PVM analysis so important?
Strategizing Optimization: The Power of Price Elasticity
Price elasticity has long been a foundational element in B2C pricing strategies, but its application in B2B is still relatively untapped. Kamal Sabnani, Principal Product Manager at Vendavo, explores the importance of incorporating price elasticity into B2B price optimization strategies to unlock significant value and secure a competitive edge.
2025 Predictions: Pricing Trends We’re Watching in the Year Ahead

How can fine-tuning your pricing, bolstering supply chain resilience, and leveraging cutting-edge technology help you thrive in the coming year? Let’s count the ways. Dan Cakora, Business Consultant at Vendavo, explores top strategies to navigate a complex economic landscape that includes rising costs, global trade shifts, inflationary pressures, and the role of AI. Discover the key trends shaping 2025 and how your business can stay ahead of the curve.