10 Pricing Trends to Boost Profit and CX
Vendavo’s Pricing Excellence Report and Outlook 2024 surveyed the industry’s top pricing professionals for their views on pricing talent, maturity, challenges, models, and more. Morgan Short, Director of Content & Web Strategy covers some of the highlights from the research and unpacks how organizations can build their pricing strategy, bridge the C-suite gap, quantify pricing impact, and embrace AI’s influence.
How to Overcome Data Silos for Unified Pricing Strategies
Are data silos holding your pricing strategies back? Kamal Sabnani, Head of Data Science at Vendavo, explores how fragmented data impacts decision-making, customer trust, and profitability – plus how to break down silos for unified pricing success. Learn how integrated data drives consistency, smarter decisions, and stronger customer relationships, and discover the tools that make it all possible for a competitive advantage.
How Data Quality Impacts Price Optimization
Don’t let bad data hold you back. Data quality is the cornerstone of effective price optimization. Kamal Sabnani, Head of Data Science at Vendavo, explores how clean, accurate data drives precise pricing decisions, improves profitability, and enhances customer satisfaction – including the critical areas where data quality impacts pricing and the steps to ensure your data is ready to unlock your pricing strategies’ full potential of your pricing strategies.
How to Improve Profit Margin in a B2B Environment
Profit margins are a critical driver of success for B2B businesses. While revenue growth often gets the spotlight, healthy margins ensure that growth translates into lasting profitability. Your profit margin—the percentage of revenue left after covering all costs—reveals much about your company’s financial health and operational efficiency. In the B2B sector, where pricing is complex and relationships are built for the long term, protecting and optimizing margins is essential for staying competitive and achieving sustainable growth. Mitch Lee, Profit Evangelist at Vendavo, explains how businesses that focus on margin optimization often gain a stronger foothold in the market, improve operational resilience, and maintain their competitive edge. With the right strategies in place, you can set the foundation for long-term success.
Advanced PVM Analysis for Pricers and Sellers
Why is the granularity of in-depth PVM analysis so important?
Strategizing Optimization: The Power of Price Elasticity
Price elasticity has long been a foundational element in B2C pricing strategies, but its application in B2B is still relatively untapped. Kamal Sabnani, Principal Product Manager at Vendavo, explores the importance of incorporating price elasticity into B2B price optimization strategies to unlock significant value and secure a competitive edge.
2025 Predictions: Pricing Trends We’re Watching in the Year Ahead
How can fine-tuning your pricing, bolstering supply chain resilience, and leveraging cutting-edge technology help you thrive in the coming year? Let’s count the ways. Dan Cakora, Business Consultant at Vendavo, explores top strategies to navigate a complex economic landscape that includes rising costs, global trade shifts, inflationary pressures, and the role of AI. Discover the key trends shaping 2025 and how your business can stay ahead of the curve.
The Price You Pay Without a Pricing Function
Did you know your pricing function could be the secret weapon to driving sustainable growth and outperforming competitors? Israel Rodrigo, Business Consultant at Vendavo, explores the risks of overlooking it as a core competency and the actionable steps to build a world-class pricing function, maximize profitability, enhance customer relationships, and position your business for long-term success.
The Importance of Real-Time Data in Dynamic Pricing
Dynamic pricing is essential for staying competitive, and real-time data is the secret to making it work. Aneesa Needel, Senior Product Marketing Manager at Vendavo, explores how real-time data empowers businesses to respond instantly to market shifts, optimize margins, and enhance customer satisfaction.
Data Readiness for Successful Pricing Transformations
Is your data ready for the pricing transformation your business needs? Diana Micevic, Principal Product Manager at Vendavo explores what “data readiness” means, how it supports AI-powered pricing tools, and key steps to ensure your data is accurate, complete, and actionable. Let’s look at the real-world benefits of clean data — faster decision-making, better customer alignment, and optimized margins — and why it’s the first step to unlocking growth and profitability.