Price Optimization: Why It’s Important and Models That Work
What is price optimization? Why is it important? Is it right for your organization?
For a Strong Aftermarket Business: Digital Transformation
Delivering aftermarket services depends on advanced technology capable of remote diagnostics and data-driven solutions. Profit Evangelist, Mitch Lee shares more about digital transformation for strong aftermarket businesses.
A Phased Approach to Improving Your Price Optimization Practices
Maturing your price optimization practices won’t happen overnight. Instead, start with price alignment, move to value alignment, then begin price optimization.
Which Pricing Model Should You Use? New Research Identifies Trends Amid Market Volatility
Resilience and agility are two key characteristics for navigating volatility. The value-based pricing model is one way organizations are getting there, according to research from Copperberg and Vendavo.
A Better Pricing Process Requires a Better Analytics Framework
Analytics are key to the pricing process. Kalle Aerrikala, Business Consultant at Vendavo unpacks price-volume-mix analysis and outlines how to use analytics to make fact-based price changes
How Organizations Price: 2023 Pricing Excellence Report Reveals New Shifts
Vendavo and Copperberg’s 2023 Pricing Excellence Report and Outlook 2023 found the importance of pricing management has grown considerably. Mitch Lee analyzes the results and begs the question, how does your organization stack up?
How to Set Prices Using Product, Market, and Price Structures
Setting the right price is tricky. Discover how to optimally set prices using B2B product, market, and price structures.
9 More Tips for Recession Proofing Your Business
Experts agree a recession is looming. Here are tips for finding the right mix of people, process, and technology to become more agile and prepare your business for any economic state.
How to Navigate Complex B2B Structures as a Pricer
There’s no lack of complexity in B2B organizations. In this article, Kalle Aerikkala, Business Consultant at Vendavo, unpacks how you can navigate B2B complexity by segmenting products, customers, markets, and prices.
9 Tips for Recession Proofing Your Business
Prepare your organization for a recession by transforming your mindset, culture, and behaviors. Consider these tips.