Deal Guidance & Negotiation
Every deal. Every negotiation. Guided with confidence. Make faster, more confident pricing decisions while improving margin performance at scale. Deal guidance and negotiation become more complex when sellers lack clear pricing direction. Without data-driven guidance, teams rely on instinct, increasing discounting, slowing approvals, and putting margins at risk. AI-driven price guidance, win-probability insights, and structured […]
Price Segmentation to Optimize Profitability: Exploring Types, Benefits, and Strategies
What is price segmentation? Our guide explores types, benefits, and strategies to optimize pricing for maximum profitability.
Maximizing Revenue vs. Minimizing Cost: Where Should B2B Leaders Focus in 2026?
Cost-cutting delivers fast wins on paper. It boosts your bottom line immediately. But it also risks strangling the very engines that drive future revenue. On the flip side, aggressive revenue investments can backfire if your cost structure is already bloated or inefficient. Neither extreme works on its own.
Price Erosion: Causes, Impact, and Strategies to Combat It
Price erosion silently threatens businesses across every industry, gradually chipping away at profit margins and competitive positioning. This downward pressure on pricing doesn’t happen overnight—it develops slowly until healthy margins quietly slip away. For B2B companies especially, understanding and combating price erosion has become essential for sustainable growth and market leadership.
Revenue Management Defined: Strategies, Examples, and KPIs
What is Revenue Management? Why is it important? Explore examples, KPIs, and expert insights in this comprehensive guide.
Top CPQ Software Solutions
There are many definitions for the Configure-Price-Quote (CPQ) process, and that can make understanding it – and the solutions supporting it – confusing. In this article, Kalle Aerikkala, Business Consultant at Vendavo, explains what to look for in a CPQ software option, the features and questions that can help with decision-making, and how to decide between the top CPQ solutions providers.
Margin Erosion: How to Avoid the Profit-Killing Pitfall
Margin erosion silently impacts business performance, developing gradually beneath surface-level metrics. It starts small – a discount here, a rebate there – until margin erosion builds momentum, and once healthy profit margins quietly slip away. Every business faces pressure on profits. From volatile material costs to aggressive competitor moves, the threats to margin health are constant. Mitch Lee, Profit Evangelist at Vendavo, explores the difference between struggling and thriving often comes down to how effectively organizations protect and nurture their pricing power.
Sales Intelligence
Sales intelligence takes raw data and turns it into real, actionable insights that can help you spot high-value prospects and understand your customers on a deeper level.
Vendor
In a B2B context, vendors play a vital role in the supply chain by providing essential products, components, or services that enable other companies to operate and grow.
Lowering Prices to Beat the Competition: A B2B Guide
Lowering prices to beat the competition is a go-to move in the B2B world, but it’s not always the smartest play. Sure, it might feel like a quick win, but it can quickly turn into a race to the bottom by shrinking profit margins and even hurting your brand’s value. Mitch Lee, Profit Evangelist at Vendavo, explains how price cuts can help you grab more market share and leave your competitors behind – if done strategically.