Price Sensitivity vs. Price Elasticity: How to Choose the Right Algorithm for Your Pricing Guidance
Artificial intelligence and algorithmic optionality in pricing guidance play a key role in profitability. Understanding this gives your organization a competitive advantage, but you’ll want to begin using them as soon as possible to remain ahead of your competition. In this article, Aneesa Needel, Senior Product Marketing Manager at Vendavo, explains the difference between price elasticity and sensitivity in B2B and how to use them to optimize your pricing strategy.
7 Companies That Use Dynamic Pricing Successfully and What You Can Learn from Them
Your business and markets are becoming more complex every day, and your prices need to reflect that reality with agility and precision. In this article, Aneesa Needel, Product Marketing Manager at Vendavo, discusses what you need to know about dynamic pricing, the companies that are using dynamic pricing successfully, and what to watch out for in dynamic pricing models so your team gets it right.
Mastering B2B Pricing Strategies: Comprehensive Guide with Examples
Pricing is the clearest way that companies communicate their value to the market and has the greatest impact on profit compared to any other typical variable. In this article, Dan Cakora, Business Consultant at Vendavo, explores what a B2B pricing strategy is, the different types of pricing strategies, and why the one you choose matters for your company’s bottom line.
Demystifying B2B Revenue Optimization
Optimizing revenue is key to business success. In this article by Kamal Sabnani, explore the art of revenue optimization and its impact on business growth. From its origins in the airline industry to widespread adoption, discover how data-driven strategies boost revenue. Learn how revenue optimization applies to the retail and B2B sectors, with insights on pricing segmentation and effective price target setting.
Mastering the Art of Pricing with AI – Essential Tips for Pricers
Discover how AI is revolutionizing pricing strategies for businesses. In this article by David Anderson, VP of Business Consulting at Vendavo, learn how pricing automation, data analysis, customer behavior prediction, and price optimization work together with professional pricers to achieve better outcomes.
What is List Pricing? – Meaning, Benefits & Strategies
Kalle Aerikkala, Business Consultant at Vendavo illustrates what list pricing is, benefits, disadvantages, and key considerations to make when setting list prices in your organization.
Choosing the Right Pricing Strategy for Spare Parts
Choose the best pricing strategy for the aftermarket and spare parts industry. Discover different pricing models and factors to consider.
Price Optimization: Why It’s Important and Models That Work
What is price optimization? Why is it important? Is it right for your organization?
A Phased Approach to Improving Your Price Optimization Practices
Maturing your price optimization practices won’t happen overnight. Instead, start with price alignment, move to value alignment, then begin price optimization.
The Advantages of Managing Complexity by Investing in Pricing Technology
Complexity is compounding around us. Key to managing this complexity is by investing in pricing technology. Stephan Liozu, Ph.D. highlights the benefits.