What the best commercial teams already know.

Sharp thinking on pricing strategy, commercial performance, and the decisions that deliver profitable growth.

Featured blog

Automated Pricing Optimization Starts with Friction, Not Features: A Practical AI Framework

The best AI use case may not be the most ambitious. It may be the one that gives your pricing experts hours back every week. Here is a more practical way to think about AI in pricing.

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Latest Blog Posts

Taking a Security-First Approach at Vendavo

Security is a business problem, not a technology one. Learn how to prioritize risk, build a proactive framework and create shared responsibility across your organization, and how Vendavo protects the commercial data customers trust it with.

  • Security

The CFO’s Guide to Pricing Software ROI: How to Build the Business Case

Most B2B manufacturers have a margin improvement opportunity sitting in their pricing that spreadsheets cannot capture. This guide gives CFOs and finance leaders a four-part pricing software ROI framework, customer proof metrics, and the evaluation criteria needed to build a defensible business case for the investment.

  • Pricing

The Margin Cost of Fragmented Commercial Data in High-Tech Manufacturing

Fragmented commercial data is not just an operational headache for high-tech manufacturers. It is a direct margin risk. This piece breaks down where data fragmentation shows up across pricing, channel programs, and distributor submissions, and what it costs when the numbers driving commercial decisions cannot be trusted.

  • Channel Data Management
  • High-Tech

When Commercial Process Complexity Becomes Margin Risk

Disconnection, not complexity, is the enemy of margin. As high-tech manufacturers expand across partners, channels, agreements, incentives, and customer relationships, manual handoffs can strip critical context from commercial decisions. See why the next advantage is not simplifying complexity but governing it.

  • High-Tech Revenue Management

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