What the best commercial teams already know.

Sharp thinking on pricing strategy, commercial performance, and the decisions that deliver profitable growth.

Featured blog

Pricing Intelligence Platform Guide: How to Embed Guidance Where B2B Decisions Happen

Pricing intelligence cannot influence a deal if it arrives after the decision. Learn how embedding guidance into commercial workflows turns insight into action while outcomes can still be changed.

Read more

Latest Blog Posts

From Reactive to Predictive: The Future of Aftermarket Commercial Strategy

Aftermarket leaders cannot wait for margin erosion or customer defection to show up in the numbers. Predictive commercial strategy uses the signals already available across pricing, service, incentives, and customer behavior to act earlier. Explore practical ways to turn aftermarket complexity into more precise, profitable commercial decisions at scale.

  • Aftermarket
  • AI

The Commercial Evolution of AI in Pricing 

Even sophisticated commercial organizations have room to advance. AI in pricing evolves from strong commercial foundations to connected intelligence, actionable recommendations, and increasingly effective execution. Explore the commercial evolution of AI in pricing and how connected data, AI insights, recommendations, workflows, and deliberate automation build on one another.

  • AI
  • Pricing

How AI Helps Reduce Quote-to-Cash Margin Leakage 

Margin leakage rarely begins and ends with one transaction. Learn how AI can connect signals across quote-to-cash, identify emerging margin leakage risks, and help commercial teams protect profitability before small pricing deviations compound.

  • Margin Leakage

AI Root Cause Analysis: The Fastest Way to Find Margin Leakage 

Margin leakage rarely stems from a single bad decision. It accumulates across thousands of transactions. AI-powered root cause analysis helps commercial teams move beyond identifying problems to understanding why they occur, enabling faster action and stronger financial performance.

  • AI

Why Vendavo’s High-Tech Acquisition Matters for the Future of Revenue Management 

Vendavo completed its acquisition of Model N's High-Tech business unit, expanding its commercial platform with channel data management and revenue execution capabilities. Learn why this milestone matters for semiconductor and high-tech manufacturers, and how a more connected approach to pricing, rebates, channel execution, and AI can help improve margin visibility.

  • High-Tech

The Real Power of Pricing AI Is Scaling Expertise

The organizations realizing the greatest value from AI aren't replacing pricing experts. They're using AI to extend expertise across the business, helping more teams make better pricing decisions while allowing specialists to focus on strategy, governance, and commercial impact.

  • AI
  • Pricing

Why Trust Matters More Than Explainability in Pricing AI 

Explainability is a critical requirement for AI adoption in pricing, but transparency alone does not inspire action. Discover why organizations need recommendations grounded in commercial context, evidence, and trust to drive confident pricing decisions.

  • AI
  • Pricing

Why AI in Pricing Needs More Than Predictions (It Needs Simulation) 

Most AI pricing conversations focus on prediction accuracy, yet many organizations still hesitate to act on AI recommendations. The next frontier is simulation, or the ability to test decisions before they reach the market, understand consequences before they impact revenue, and build confidence before change is deployed.

  • AI
  • Pricing

The Five Pricing Execution Breakdowns Holding Back Growth

Why do so many pricing transformation initiatives stall before delivering measurable results? Let’s break down the five most common pricing execution failures from spreadsheet dependence to unclear ownership, plus how organizations can modernize pricing operations more effectively. 

  • Pricing

Why Pricing Logic Must Live Inside the Workflow

Many organizations implement CPQ to accelerate quoting, yet pricing inconsistency and approval bottlenecks remain. Here’s why pricing logic, approvals, AI recommendations, and rebate visibility must live directly inside the quoting workflow to improve execution and profitability. The best pricing workflows balance speed, governance, autonomy, margin protection, and negotiation flexibility.

  • Economy
  • Pricing

The Hidden Cost of Spreadsheet-Based Pricing

Manufacturers and distributors have invested millions in pricing technology, yet spreadsheets still dominate day-to-day pricing operations for many. Let’s take a look at the hidden operational costs of spreadsheet-based pricing, plus how organizations can reduce friction, improve governance, and modernize pricing execution.

  • Manufacturing
  • Pricing

Why Pricing Transformation Fails Without Execution

Pricing technology investments are accelerating across manufacturing and distribution, but many organizations still struggle with inconsistent pricing outcomes. Let’s explore why pricing transformation often fails at the execution level, plus how companies can close the gap between pricing strategy and frontline deal execution.

  • Pricing

Why Generic AI Isn’t Enough for Pricing Decisions

AI tools are everywhere, but not all AI is built for high-stakes decisions like pricing. While generic AI can generate insights, it lacks the context, data, and control needed to drive real pricing outcomes. Let’s explore why purpose-built AI is essential for protecting margins, building trust, and smarter pricing.

  • AI
  • Pricing

Get the thinking before the market does.

New perspectives on pricing, margin, and commercial strategy, direct to your inbox.