Leveraging Analytics During a Downturn
The economic impact of COVID-19 brings back memories of recent crises. We find ourselves asking: When have we seen this before? How long will the downturn last? What is the best response to a drop in demand? Understanding the above allows businesses to make more informed decisions and reduce risk. Due to its interconnectedness, the […]
All Things In Constant Flux: Dynamic Pricing
Uncertainty. Impact. Change. Speed. Risk. Loss. Fear and anxiety have taken over the comfort zone of our personal lives. Throughout the pandemic, making any simple decision has been a difficult, if not nearly an impossible balancing act if we want to frame them within a short/medium/long term perspective. We’re all in this unrecognizable survival mode […]
How to Avoid Price Optimization Pitfalls
If you’re reading this, you’re probably wondering why some dude on the internet whose company sells price optimization software is going to throw cold water on price optimization. Honestly, I’m wondering about it too, and whether I can sneak it past the editors and management. (I guess if you ARE reading this, they didn’t catch […]
Pricing in Turbulent Times
Hot Take: Don’t Use Excel to Manage Your Pricing
The Importance of People, Process and Technology in Digital Transformation
I have always been amazed at what a price optimization and sales execution project can do for enterprise profitability. The lift is significant. As a long-time management consultant, I’ve had experience bringing real value to enterprises through such pricing projects. Many organizations knew there were benefits to be had, but never thought that optimizing price […]