A Case for Price Segmentation and Value over Volume
Not all customers value your products the same way. Consider price segmentation to align with your customers’ willingness to pay.
3 Tips for Better E-Commerce List Price Optimization for B2B Enterprises
List price optimization and profit maximization go hand-in-hand; here’s how B2C offers tips for B2B sellers.
Price Optimization and the Pursuit of Value
In observing the pricing space over the past decade, it is interesting to note how the language around the use of technology as an enabler of change has not altered, but the expectations of what that means have. A decade ago it meant driving governance, compliance and control through the organization. We have Enron and […]
Who Makes Pricing Decisions? Factors, Types & More
Who should make pricing decisions? Hint: It’s not one team’s responsibility.