The Future of Pricing Capabilities in CPQ: CPQ Series Part 4
In my final post in this series on intelligent CPQ, it’s important to point out pricing behaviors are changing and they are changing fast. “Cost plus” or “List less” pricing is no longer enough for many companies. The approaches are too static.The sales or channel partner teams usually uses some form of discount to reduce […]
4 Steps to Price Optimization: CPQ Series Part 2
In the first post of this series on CPQ tools, I looked at intelligent CPQ and why it’s important. Price optimization is a big part of the why so let’s spend more time now looking at what is required to use it. To do this, we will take a deeper dive into the four how-it-works steps […]
How to Optimize Pricing to Drive Margins and Customer Experience
As price optimization becomes more mainstream, it’s time to capitalize on the potential benefits to margin and customer experience.
A Case for Price Segmentation and Value over Volume
Not all customers value your products the same way. Consider price segmentation to align with your customers’ willingness to pay.
3 Tips for Better E-Commerce List Price Optimization for B2B Enterprises
List price optimization and profit maximization go hand-in-hand; here’s how B2C offers tips for B2B sellers.
Price Optimization and the Pursuit of Value
In observing the pricing space over the past decade, it is interesting to note how the language around the use of technology as an enabler of change has not altered, but the expectations of what that means have. A decade ago it meant driving governance, compliance and control through the organization. We have Enron and […]
Who Makes Pricing Decisions? Factors, Types & More
Who should make pricing decisions? Hint: It’s not one team’s responsibility.