
SURVEY
Pricing Excellence Report and 2023 Outlook
Copperberg and Vendavo surveyed 122 pricing professionals in 2022 through an online quantitative survey. The report includes a summary and analysis of the results and commentary from Copperberg and Vendavo experts.
Access the Survey

How Experts Approach Pricing Today and Tomorrow
We asked pricing experts questions like:
- Who owns pricing in your organization?
- What kind of pricing resources do you have?
- What does pricing recruiting look like and what skills are most important?
- What pricing technique do you leverage?
- How are using technology solutions to improve your pricing strategy?
- How do you foster cross-collaboration between pricing and other departments?
- What challenges do you expect to face in 2023 when it comes to pricing?
The report explores:
- Pricing and talent ownership in 2023
- How companies are achieving pricing agility
- Pricing tools and software
- Common pricing challenges and opportunities