Copperberg and Vendavo surveyed 122 pricing professionals in 2022 through an online quantitative survey. The report includes a summary and analysis of the results and commentary from Copperberg and Vendavo experts.
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How Experts Approach Pricing Today and Tomorrow
We asked pricing experts questions like:
Who owns pricing in your organization?
What kind of pricing resources do you have?
What does pricing recruiting look like and what skills are most important?
What pricing technique do you leverage?
How are using technology solutions to improve your pricing strategy?
How do you foster cross-collaboration between pricing and other departments?
What challenges do you expect to face in 2023 when it comes to pricing?
The report explores:
Pricing and talent ownership in 2023
How companies are achieving pricing agility
Pricing tools and software
Common pricing challenges and opportunities
A Few Insights You’ll Find Inside…
Pricing officials … rely upon cross-functional collaboration.
Principal Pricing Consultant
It’s easy to forget in the milieu of inflation, revenue reductions, hiring freezes, but pricing is the most powerful lever a business has.