Analyst Report

IDC Spotlight: Margin Bridge Analysis

This IDC report outlines how margin bridge analysis returns profitability insights in a reliable and repeatable way.

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What are the least profitable offerings in your portfolio? How does volume and product mix affect your profit? How much do discounts affect margin?  

These and other questions are important but hard to answer reliably. Even if you have all the transactional data for price, volume, mix, and cost, bringing it together and communicating it in a way that leadership can understand is difficult and prone to error.  

This IDC spotlight, looks at Margin Bridge Analysis, its benefits, and why Vendavo is a Leader in the IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment. 

In this spotlight learn: 

  • How a Margin Bridge Analysis (MBA) answers the c-suite’s key margin and profitability questions. 
  • The primary components that impact profitability and how to easily visualize them. 
  • 3 components you need to conduct an MBA. 
  • Key considerations for building your own MBA versus buying a SaaS solution like Vendavo. 

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