Pricing for Consumer Goods

Consumer Goods companies are facing tremendous margin pressures stemming from the power of big box retailers as well as from increased competition from low-cost manufacturing sources. Complex distributor and reseller channels that involve distributors and resellers create significant potential for gray market issues and associated margin leakage.

To address these challenges, Consumer Goods companies need to establish and enforce appropriate channel pricing structures to shape desired channel behavior. Examples include segmentation and differentiation of channel partners by end-customer markets served and establishment of a tiered discount framework to drive appropriate margins. Because of their highly competitive environment, consumer goods companies must also respond rapidly to end-customer price changes based on market conditions. 

The Vendavo Enterprise Pricing Suite helps consumer goods companies leverage the power of pricing to address these challenges and realize margin improvements. Leading multi-billion dollar consumer goods companies including Coleman and Sylvania are leveraging Vendavo to improve profitability and margins.