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Vendavo’s Chief Product Officer, Alex Hoff, Discusses Market Medium Acquisition

Vendavo< Vendavo July 19, 2022

Vendavo recently acquired Market Medium, a cloud-based rebate and channel management solution provider for the manufacturing, high tech, consumer goods, and life sciences industries. Vendavo’s Chief Marketing Officer, Mike Bernard, sits down with Vendavo’s Chief Product Officer, Alex Hoff to chat about strategic product alignment, the benefits this combination will bring to Vendavo and Market Medium customers, and the power of next-level commercial excellence capabilities.