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Vendavo: Analytics to Boost Pricing Strategies

Vendavo< Vendavo November 26, 2018

As B2B companies take products to market, several factors contribute to a buyer’s choice: brand awareness, purchase method, perceived value, value promotions, and price; but more often than not, it’s the price of the item that gets the most attention.

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Building effective pricing stratgies for products and services is essential to boost sales and profitability. Highlighting the challenges in margin improvement, Profit Evangelist at Vendavo, Mitchell Lee says “having a pricing strategy is one thing – successfully deploying it is another.”

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