In this edition of our regular Revenue Roundtable discussions, Vendavo pricing and selling experts take a ten-minute plunge into a range of topics related to the current cost increases, component and materials shortages, and other impacts hitting the global supply chain.
Mitchell Lee, Profit Evangelist at Vendavo, is joined by Ben Blaney, Vice President, Business Consulting, and David Anderson, Business Consultant and Strategic Pricing Advisor, as they do a quick dive into how computer chip shortages and the cost of lumber are contributing to a fluid situation. How can pricing and selling teams react to these dynamics in ways that help them preserve or even improve margins and profitability?