Pricing Webinars OnDemand |
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New!
Everyone knows that Value-Based Pricing is good, but hard. Is there an easier way? Value-Based Pricing is pricing your product or service based on the real value that this has to your customers business model. This webinar will focus on how can you improve the use of Value-Based disciplines into more of your portfolio.
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Power by Hour is one of the most famous 'value-based pricing' models: bundling aircraft engines, parts and maintenance services and billed per hour of uptime. In the future, more and more product service bundles will be priced contingent on the customer outcomes they enable.
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Vendavo announces a whole new way to think about pricing your products and services. The problem with pricing is it has always been the domain of just a select few experts, while a much larger group affects your price. With Vendavo 8, we are announcing a whole new way to think about how you price.
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Pricing impacts profit more than anything else. Sales teams have been outgunned by their purchasing counterparts for years. It's time to level the playing field. Profitability analysis and price management tools help World-Class companies remain on top, but value is captured when someone negotiates a better deal.
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A "one-size-fits-all" pricing strategy is commonly considered an outdated concept for B2B companies. This is because, in many settings, a single price point for all segments and customers limits the business's opportunity to grow revenue and margins. A key for realizing these opportunities is differentiated pricing, or the idea of different prices based on different value and customer willingness-to-pay.
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The best information to evaluate sales performance is to be found in a pricing system, where metrics such as discounting behavior, target price attainment, mix degradation and volume compliance are to be found. Request this webinar to learn how to evaluate sales performance with the data contained in a pricing system such as Vendavo.
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By better understanding the attributes and services that customers value, even across unique products, companies can move from cost-plus pricing to value-based pricing for a larger portion of their portfolio. Request this webinar to learn best practices in normalizing products and projects to help drive profits at your company.
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If not managed effectively, channel complexity can create significant process challenges and drive price and margin leakage. Request this webinar to learn best practices in channel pricing to help drive profits at your company.
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As more and more companies undertake enterprise-wide pricing initiatives, it is critical for them to effectively measure the impact of these initiatives and associated value. Request this webinar to learn about realized value from pricing opportunities.
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Virtually all manufacturers provide services in support of their products. For many manufacturers, service pricing is an underutilized lever. This webinar discusses the best practices for leveraging your service offerings to: increase price realization across segments, upgrade customer/product mix and allocate service costs for optimal commercial impact.
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The use of rebates is a valuable and highly profitable Pricing Best Practice. However, many organizations struggle to take full advantage of rebates to improve price realization due to the complexity in defining, negotiating, analyzing and administering those rebates. Request this webinar to learn best practices in rebate management which can help boost your company's profits.
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It is often said that "pricing is a journey"; that developing an organization's pricing capabilities take time to mature. During this webinar, we discuss what the various capabilities of maturity are, and what organizations should consider when looking to achieve excellence in pricing. We explore best practices to measure pricing success and how to transition from one maturity capability to the next.
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Competitive information comes in several forms and structures, but many companies struggle to systematically analyze and leverage competitive information. This webinar discusses mechanisms for capturing and taking advantage of competitive information on three levels: competitor, customer and material.
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Price Optimization in B2B presents a set of challenges which makes conventional elasticity-based approaches, commonly used in B2C solutions, inadequate to solve the pricing problems typically encountered. This webinar presents a powerful and flexible framework for incorporating business strategy into a B2B optimization solution.
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A value-based approach to pricing is especially useful for business-to-business (B2B) companies. Diverse customer needs and the prevalence of customer-specific negotiated prices mean prices can be tailored to narrow segments. Request this informative webinar to learn how to develop and implement a value-based pricing strategy for your company.
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Despite an uncertain economy, the process industries are enjoying sporadic upward pricing pressure. Pulp, paper and packaging, chemicals and primary metals are notoriously cyclical sectors, making it essential to take full advantage of pricing power at the peak of the cycle. Request this informative webinar to learn about essential best practices to optimize profits in a consolidating, volatile and competitive global marketplace.
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Improved pricing management can impact profitability up to four times more than other strategic investments. Request this webinar and learn about opportunities to improve the profitability of your business today and tomorrow through improved pricing strategies, tools, and related capabilities.
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“Our world has changed and so must we.” This is the conclusion reached by more than two hundred pricing managers participating in a year-long study of how firms are adapting their pricing strategies to post-recession markets. The results show how leading edge firms are adapting their pricing strategies to ever more challenging market conditions.
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New processes and playbooks built around pricing best practices can drive a consistent, repeatable approach to effective price and margin management. The result is effective utilization of pricing software that is critical to combating price pressures and sustaining value.
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Pricing has been acknowledged as the greatest lever to improving margins, yet companies have significantly under-invested in pricing resulting in lost profits. Like any other strategic initiative, executives are looking for rapid return on investment from pricing as part of their decision making process to invest in pricing.
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As the economy recovers, many companies are looking to pricing as a way to improve margins and differentiate themselves from the competition. A framework for defining and measuring pricing success is critical to realizing high value from the initiative. Vendavo has worked with leading companies across a variety of industries, and developed deep expertise to help customers drive continued success in pricing and deliver higher profits.
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Price planning and execution for Consumer Package Goods (CPG) companies is beginning to become a critical requirement as retailers continue to consolidate and grow in terms of buying power. Coupled with the staggering pace of product innovation and demand for earlier plan lockdowns, success in this area will likely determine who retains and grows shelf space against the competition.
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Data-driven segmentation has long been a staple of the consumer marketer’s toolkit,
but it has been less widely applied in Business-to-Business (B2B) settings. This webinar will explore how quantitative and qualitative segmentation techniques can be combined in support of scientific pricing in B2B companies.
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A company’s performance can be greatly improved by creating and executing pricing playbooks. Playbooks represent structured process for identifying, quantifying and capturing pricing opportunities – these opportunities are based upon a list of potential pricing value hypothesis applicable across industries and specific to your market.
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AMR Research just completed the most comprehensive survey on trends in pricing and profit management. The objective of the survey was to understand the drivers and benefits of implementing price and profit management solutions. During this webinar, Noha Tohamy of AMR Research discusses the results of the survey and their implications for companies thinking about pricing initiatives.
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With an extremely challenging 2009 behind us, many companies are thinking about how to leverage pricing as a way to jumpstart their profits in 2010. Request this webinar to gain ideas on developing a robust pricing strategy that delivers higher profits for your organization.
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As the economy slowly recovers, most companies have started thinking about implementing price increases. Request this informative webinar to get started on the right track with executing price increases.
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One of the most critical sources of margin leakage for any B2B company is extensive price variation. Request this informative webinar to gain insight into specific capabilities to effectively identify price variation and learn how you can improve profits for your business.
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Most companies have a Top-10 customer list. If included in that list, 'the channel' would often be the largest - and fastest-growing - customer. Request this informative webinar in exploring these powerful approaches to growing your channel profits and gaining ground against competitors.
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A value-based approach to pricing is extremely useful for Business-to-Business (B2B) companies. Request this webinar and learn how your organization can take advantage of value pricing to improve profits.
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In this webinar, Vendavo discusses how your organization can get in shape to take advantage of the recovery ahead and stay ahead of the competition.
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In this webinar, MCA Solutions and Vendavo discuss how some of the world's leading service businesses are delivering value through service pricing and planning strategies.
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In a challenging economy, price is one of the key strategic levers available to a company to improve margins. This presentation describes how Nortel has leveraged pricing strategically as part of a key business initiative to improve sales and marketing effectiveness.
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Efficient and effective pricing in global organizations is always a challenge. Large companies have historically tended to sacrifice global coordination for local control, to better reflect different market conditions. However, the convergence of the European market (and globalization in general) is increasingly revealing the flaws of this approach.
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Using the right price optimization approach for business-to-business companies has the potential to deliver substantial profitability improvements - particularly in a down economy. This session focuses on critical dimensions of B2B price optimization and practical advice on how to apply them.
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Companies who achieve and exceed their Price Management and Optimization goals utilize Value Playbooks on a regular basis to meld value opportunities and proven price analysis frameworks into a systematic analysis process that qualifies and quantifies specific opportunities and identifying root causes.
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In these times, most companies resort to the tried and tested lever to protect margins - reducing costs. The challenge with this approach is that most companies rapidly run out of cost reduction opportunities - leaving little additional room for margin improvement.
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In this webinar, Dr. Sean Geraghty, Vendavo's Pricing Science VP, leverages his 7+ years of pricing science experience from various leading Fortune 500 companies. Dr. Geraghty explores how you can improve your profitability by enabling the components of a high resolution pricing solution.
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In these challenging times, internal process variations in your company will dynamically drive variations in pricing outcomes. Pricing analytics will continue to reveal outliers, but how do you change your pricing processes to eliminate pricing errors before they happen? A strategic pricing initiative can get you on the path to pricing best practices.
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High Tech companies are facing stiff economic headwinds. Recently, Forrester Research cut their 2009 technology spending growth forecast by a third, and IC Insights cut their 2008 semiconductor spending forecast by $6B. In addition, the high tech competitive environment is getting fierce with entry of low-cost competitors and shrinking product lifecycles.
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