Professional price leader and client advocate all-star
Dan Wadkins has been fascinated by technology his entire life. After evaluating tech vendors for the mortgage industry, he moved seamlessly into pricing software. He lives in Houston, Texas so Oil and Gas naturally became his first area of expertise. Dan is a sales leader and repeat innovator, delivering clutch pricing projects for companies like Afton Chemical, Bayer, Dell, MiTek, Molson Coors, and Xylem, to name a few. Part of what makes him so good at strategic pricing projects is his client advocacy. Their goals become his goals as they co-develop successful plans together. His passion for growing client profitability is infectious.











