Tag: value

Capturing More Value With Price Segmentation

  • August 30, 2019
  • Alex Hoff
One of the most basic concepts of pricing is that price generally reflects (or should reflect) value. But it’s important to remember that value is not...

Cost and Value: A Matter of Perspective

  • September 25, 2013
  • Christine Carragee
I came home from an extended road trip late on Sunday night and decided to put off unpacking until the morning. When I finally made it...
View More