- August 28, 2014
- Alex Hoff
Pricing is, or should be, closely tied to how your customers value your products and services. But, not all customers value your products the same way,...
- September 30, 2013
High reference prices are a tactic we all know well as consumers. MSRP for cars, the “original price” at Kohl’s, the first price you’re offered when...
- March 4, 2012
- James Marland
Like most iPad 2 owners, I woke up this morning and found that I now owned an “old iPad.” One of the main benefits of “The...